Spray Pave Australia
different services as they tend to focus on specific things. Homeowners, for example, are mainly concerned with having a beautiful driveway. On the other hand, government departments are highly concerned with safety. Spray Pave can cover both areas equally, so all clients can trust them in any case. As the business continued to grow, Chris wanted to find new ways of spreading the word and strengthening the brand. In 1998, after some careful planning and consultations, he established a franchise system. The first franchise was sold in 1998 and though there were some excellent results, Chris believed there was still more room for growth. In 2006, a decision was made to drop the franchise system and upgrade into a license system instead. By dropping the fees, charges, and reporting requirements, license owners were free to grow their business as much as they wanted without any restrictions. Chris explains. “The difference is in the level of control. In a Franchise system, the Franchisor tells you what you can do. In a License system, only you decide what you do, in all matters”. Of course, the license system still shares some elements with the old franchise system. First and foremost, Spray Pave still offers a life time of support and training to potential licensees so that the foundations on which they grow their business can always be solid. More than 150 have
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