Custom Chemicals International

AT A GLANCE WHO: Custom Chemicals International WHAT: Australian owned and operated chemical manufacturer WHERE: Narangba, QLD. 4504 WEBSITE: customchem.com.au tory there and has grown roots there ever since. So how does it do its business? “When we started, we looked at the market and saw that there were actu- ally quite a few people in the industrial cleaning product domain. This is when we decided to come up with something a bit novel for its time.” CCI embarked on the process of offer- ing other companies the chance to put their own labels on its products. “This novel idea definitely worked, of course it worked, otherwise we wouldn’t be here today. To this day we still do cus- tomer labelling.” As a supplier to the wholesale distribution market, it has no direct dealings with the public, and with a business model that has worked for all these years, it doesn’t plan on ever doing so. It mostly contracts ‘one man band’ representatives throughout the coun- try, or the ‘little fellas’ as Soden affec- tionately refers to them, to distribute its products. With a huge network of these distributors, business continues to thrive. Nature lovers For a company so invested in the dealings of chemicals, CCI has an un- usually close relationship with nature and is unashamedly forward about its