SAF Holland

a lot of different clients that they sup- ply products to. As such, it is vital to gain an understanding of each client in order to ensure that their products can fit specific purposes. Their ap- proach is simple in that regard; asking as many questions as possible yields the biggest benefit. By communicat- ing with the clients on a personal lev- el, they can make sure that each client can remain satisfied. After all, SAF-Hol- land retains a customer satisfaction level of 100 percent, precisely due to their corporate philosophy. “You absolutely have to listen to your customers. For us, our customers and our staff are the most important. Our staff deal with thousands and thousands of customers each month across different industries and they are all working in different applica- tions. The feedback from our custom- ers is what drives our business”, says Warren. Retaining the leading edge through constant innovation In order to stay ahead of the com- petition, the company invests both in the latest technologies, such as high precision robotics equipment, and in its employees. Internal and external staff training is one of the company’s key strengths, according to Warren. As a community-first company, every