SAF Holland

department shares the same visions, sets of goals, and standards. SAF-Hol- land’s employees are some of the best that the industry has to offer. As a re- sult, the company always meets cus- tomers’ expectations and works more efficiently by meeting deadlines in a consistent manner. “If you want to have a product of choice, you really need to work close- ly with your customers and to un- derstand how the different markets operate”, says Warren. Like any oth- er industry, transportation is a mar- ket where trends often guide product change and development. Staying on top of these shifts requires vigilance in many departments. Constant research is an essential part of understanding the worldwide and national markets. What is equally important, however, is networking and working closely with customers to better understand exact- ly what they are looking for in a prod- uct. Warren says that one of the SAF-Hol- land’s key goals on a national level is to become the number one pre- mium transport supplier in Austral- ia across all of the company’s key supply channels. Doing that will re- quire promote their brand and the breadth of choice that they offer to clients. Furthermore, they will con- tinue to focus on innovation and de- sign to make sure that they always have the edge over competitors. And most important of all, they will strive to manufacture products which are based on the needs of their custom- ers through close interactions and networking.