Sep-Oct 2016 Issue | Business View Oceania

32 Business View Oceania - September/October 2016 pany’s philosophy and levels of opera- tions. Importantly, John Ryan AM him- self is still very much involved in the farming community. He listens to their concerns, addresses their issues, and frequently visits farms in order to get a close look at the state of the industry. The company’s machines keep chang- ing over time, adapting to the needs of the market whenever necessary. Throughout its history, Ausplow has been deeply involved in research and development, often with the indirect involvement of customers, as it relies and reacts on the feedback of farm owners. There is a great focus in ad- aptation and innovation as the market requires a little bit of both at all times. “If you look at the current and pre- vious designs, right back to day one, they are not actually dissimilar at first glance. But there is a number of subtle changes in the background to make the machines more durable and relia- ble while they also take into account some of the challenges that we’ve had with different conditions throughout the country. But the fundamental op- eration has not really changed since that time. Essentially, we stick to what works well but make enhancements to make sure that the machines work better across all conditions”, explains Chris.