Sep-Oct 2016 Issue | Business View Oceania

42 Business View Oceania - September/October 2016 Agriculture is one of the most con- sistently evolving industries of the world, becoming more and more effi- cient as time goes on. Aside from that, the needs of each region change over time so the manufacturers must learn to adapt very quickly should they wish to survive in this extremely competitive industry. Those who have demonstrat- ed excellent customer service along- side products of the highest quality are the only ones who have survived in the long term as they have also managed to continuously reshape their practices to fit the market’s needs. Magnus Australia is one of those com- panies which have always managed to stay ahead of the game despite the challenges faced by the industry. It has been manufacturing farm equipment for more than 30 years while it has also been manufacturing sheds for over 15 years. Craig McLatchie and his father took over what was already a well-es- tablished business back in 1992 and Magnus Australia Serving the agricultural industry for over 30 years