Sep-Oct 2016 Issue | Business View Oceania

55 Personalizing equipment for their clients’ needs This approach has been a crucial part of Gessner. The majority of the equipment manufactured by Gess- ner is standardized, meaning that it all fits certain criteria. However, each client has specific needs and wants. For example, every farm is different and farmers often need specialized equipment in order to perform their work at the top level. Gessner is not only aware of that but it also specializ- es in procuring customized parts and attachments that fulfill a client’s re- quirements. Any client interested in customized equipment contacts Gessner direct- ly. After a discussion with the ap- propriate staff, the client agrees on a budget and associated costs. Fol- lowing that, the client and the com- pany’s designers work on drafts that attempt to provide feasible solutions to the presented problems. Once a full agreement has been reached, the customized equipment proceeds to the manufacturing process as well. Even after a sale has been complet- ed, Gessner maintains a working re- lationship with their clients. The in- dustries that the company supplies equipment for are highly active and