Sep-Oct 2016 Issue | Business View Oceania

56 Business View Oceania - September/October 2016 there is a constant need for proper maintenance. Though the high quality of the equipment means that they are always in prime working condition, some parts still need replacement every now and then due to the nature of the work that they perform. According to Michael, customizing orders is hugely important for Gess- ner. In fact, it is one of the many rea- sons why the company has an advan- tage over competitors who import their equipment, particularly in the farming sector. Each farm and each region is unique. The farmers know their land and their work better than anyone and they need customized, specialized equipment in order to get the best results possible. “This is where we have some ben- efit over the imported equipment of competitors. We do have a reasona- ble number of Brazilian, U.S., and Ca- nadian competitor products which are, in essence, standardized. I am talking mainly about broadacre plant- ing and cultivation equipment and not everything fits the farmers’ require- ments. They have special planting ad- justments and other specific farming requirements and needs. There are very few farmers who’ll just walk in and say “I’ll get that”, they generally would like to put their own little strand