Sep-Oct 2016 Issue | Business View Oceania

57 of what they need to make their farm work”, Michael says. Constantly expanding and improving Gessner Industries understands that there is a constant need for im- provement, particularly in new equip- ment. This is not just true for Austral- ia but also for other regions of the world as the company’s equipment finds its way in numerous countries across multiple continents. Recog- nizing trends in the industry and then reacting appropriately is, after all, a key part of the business which has al- lowed Gessner to stay on top. “We have released in the last two years, and still improving on it, a new single row billet planter for the sug- ar can industry and that has received increased sales outside of Australia. In fact, all of our sugar cane equip- ment is well received in most of the major growing areas like South Amer- ica, Southeast Asia, Africa, and Cen- tral America. We supply equipment to individuals and though we don’t have dealers at this point in time around the world, we have a reasonable num- ber of individuals or companies that buy our equipment and get it shipped everywhere from Kazakhstan to Zam- bia. We are also in the process of building a new planter for the market