Sep-Oct 2016 Issue | Business View Oceania

59 that will be released in August this year”, says Michael. Safety is a top priority Of course, none of this would be possible without the company’s staff, the people who are re- sponsible for every part of the process. Gessner is e x t r e m e l y proud of its personnel and Michael ex- plained that the selection process is rigorous. Every single member of the team is there for a reason. The safe- ty of the staff has also been hugely important for the company. This phi- losophy originated with the founders of the company who put safety at the forefront of their business. After the acquisition, Michael and his brother retained this approach. “Safety can make or break a busi- ness like ours at the end of the day. If people don’t have the right attitude and don’t take safety seriously, you very quickly have a business that can dismantle itself because the attitude and culture is not right. We don’t em- ploy people easily, it’s very hard to get a job at Gessner. It takes weeks if not months at time to get the right peo- ple to come into our organization. The new individuals have to fit right in and have the right attitude”, suggests Mi- chael. Growing the business As for the future, Gessner are now looking to expand upon their tradition- al range of agricultural and industrial products. This will include excavator and wheel loader attachments on the industrial arm and new and improved mod- els in both row crop and broad acre agricultur- al equipment. Michael and his brother Jim have sig- nificant experience in the steel fab- rication industry, more specifically in the manufacturing of agricultural products. This experience, combined with the wealth of knowledge from the existing Gessner staff, will surely lead to successful results in the future.