AvenueWest
Prominent Pioneers of Property Management
Capitalizing on emerging trends with a vision for continued global expansion
AvenueWest, a leading property management franchise, has become a captain of its industry. As an organization, it prioritizes scalable growth strategies, embracing technology to streamline operations and enhance the customer experience.
This includes leveraging data analytics for decision-making, implementing advanced property management software, and creating a robust digital presence to capture new market opportunities.
The franchise has built a strong brand identity that resonates with homeowners and tenants globally and has equally developed a culture of talent development and continuous learning.
AvenueWest empowers employees through training programs and career development opportunities to boost morale and enhance service delivery, ensuring that the franchise remains competitive on its now global scale.
On the fundamental level, focusing on customer service excellence is non-negotiable for AvenueWest. This means ensuring that every franchisee, no matter where they are located, adheres to the highest service standards.
Additionally, the company’s leaders prioritize optimizing the franchise model to provide comprehensive support to franchisees—from marketing assistance to operational guidance; all to foster a strong, cohesive network that drives collective success.
AvenueWest today is a well-recognized global brand with a reputation for excellence, a loyal client base, and a thriving network of franchisees who feel supported and empowered.
Everyone at the company understands that what they do creates a legacy of reliability and innovation in property management that continues to stand the test of time.
Colorado Springs CO
A Humble Culture of Passionate Service
Founded in 1999 in Denver, AvenueWest began as a small real estate agency with a unique focus: fully furnished corporate rentals tailored for midterm stays ranging from 30 days to several years, depending on the needs of corporate clients and their employees.
The model quickly proved successful, emphasizing real estate property management on behalf of property owners while placing corporate tenants in these properties.
Over the years, AvenueWest has expanded significantly, boasting 17 offices across the United States, servicing over 202 cities nationwide.
This year, the company proudly marked its sixth appearance on the Inc. 5000 list, celebrating exceptional growth and innovation. AvenueWest has also begun its journey into international markets, successfully placing clients in Europe and Asia.
At the heart of AvenueWest’s success is a deeply rooted service-oriented culture that extends to clients and franchisees.
“So, most of the people that we hire have a hospitality desire, because we’re servicing our clients 24/7,” says Owner and CEO Angela Healy, emphasizing the strain such service can put on employees and franchisees.
The average cost of a relocation is $65,000, which explains why 40% of them fail and employees usually can’t adjust or end up leaving the company altogether.
AvenueWest recognizes that corporate relocation is inherently stressful, so it also aims to alleviate that burden for its employees, clients, and their families.
“Anything that we can do to make it a successful relocation for our client we’re going to jump in and do, and so every one of our employees embodies that whole service aspect. We provide that white glove service every time,” Healy explains.
The company’s dedication extends beyond finding a suitable property—it encompasses everything from matching clients with the right community, ensuring access to good schools, helping spouses find employment, and addressing any other needs that arise during relocation.
This commitment to going above and beyond for their clients defines AvenueWest’s approach and has fostered a work environment where employees see their roles as careers rather than just jobs.
Standing Out with Industry Innovation and Technological Development
AvenueWest distinguishes itself in the property management industry by offering fully furnished, high-quality homes, condos, and townhomes, rather than standard apartments.
Each property is meticulously managed and maintained, ensuring high standards of cleanliness and readiness for incoming tenants. The company’s reservation agents are trained to delve into the specifics of client needs, such as yard requirements, pet accommodations, or proximity to specific amenities.
This personalized approach is part of AvenueWest’s white-glove service, setting them apart from competitors in the market.
One of the unique aspects of AvenueWest’s service is its focus on midterm rentals—a niche market that fills the gap between short-term vacation rentals and long-term leases.
Traditionally, corporate rentals have averaged around 99 days, making this an ideal solution for many corporate clients.
“Cities are moving away from short-term rentals because they’re finding that all the Airbnbs that have popped up have greeted a housing shortage, so they’re trying to get that inventory back out of that short-term rental market,” Healy explains.
The growing demand for midterm rentals drives AvenueWest’s current growth significantly. Many property owners, faced with new regulations that limit the profitability of short-term rentals, are turning to AvenueWest to help transition their properties into this burgeoning market.
Fortunately, AvenueWest offers a viable alternative for property owners who want to keep their properties furnished and profitable without running afoul of local regulations.
AvenueWest’s ability to connect these owners with corporate tenants is bolstered by the company’s network of corporate relationships, making it an attractive partner for those looking to navigate the midterm rental landscape.
Another reason why the company is so trusted in the corporate realm is due to its secure and convenient operational practices. AvenueWest employs proprietary internal software to manage its operations efficiently.
This software helps keep track of property reservations, maintenance requests, tenant needs, and other service offerings, ensuring that the company can maintain its high standards of service as it scales.
This technology is crucial in managing the increased turnover associated with midterm rentals compared to traditional unfurnished properties.
At the core of AvenueWest’s operational model relies on a dual-customer approach: property owners and corporate tenants.
For property owners, AvenueWest provides an evaluation process to determine if their property meets the company’s standards, focusing on factors such as safety, amenities, and overall condition.
For corporate clients, AvenueWest’s dedicated team ensures that properties match the specific needs of relocating employees, further cementing the company’s reputation for exceptional service.
San Fransisco CA
An Adaptable Business Model with a Bright Future Outlook
Both client bases benefit from a flexible furnishing system thanks to collaborations with local businesses and vendors that play a crucial role in AvenueWest’s operations.
“If someone wants to furnish temporarily and try out the system, we do everything from the hard goods, furniture, bed to the kitchen items… We also work with some of our property owners, if they want to purchase the furniture right away. We can help design the package and create the overall experience,” Healy says.
By working with stellar companies like New Image Leasing, which offers full furniture packages including everything from beds to kitchenware, to maintaining a roster of reliable maintenance providers for everyday needs, AvenueWest ensures a seamless experience for property owners and tenants alike.
The company’s partnerships with these local businesses underscore its quality and community engagement. Throughout its 25-year history, AvenueWest has demonstrated resilience and adaptability, thriving through various economic cycles.
The company’s ability to pivot and adapt to changing market conditions is a testament to its strong leadership and forward-thinking strategy.
Even during challenging times, such as the COVID-19 pandemic, AvenueWest found opportunities to support corporate clients and their employees, facilitating moves from urban centers to safer environments.
Looking ahead, AvenueWest is poised for continued expansion both domestically and internationally. The company sees the recent legal shifts in short-term rental regulations as an opportunity to further establish itself in new markets across the United States.
Additionally, AvenueWest is actively exploring international growth, with plans to expand its services in Europe, Asia, and beyond.
“We’ve got a couple of companies going over to Australia and some bringing people from Australia over to the United States. We’re also working on a couple of big groups in Spain, France, the UK, and Dubai. So, there’s a lot of great activity going on internationally, Healy says.
As global corporate mobility increases, AvenueWest aims to be at the forefront of midterm corporate housing solutions, leveraging its expertise to meet the evolving needs of multinational companies and their employees.
In the next three to five years, AvenueWest’s focus will be on solidifying its presence in new and existing markets, enhancing its technology, and continuing to build partnerships that support its mission of providing high-quality, furnished housing for corporate clients.
With its proven track record, commitment to service, and strategic vision, AvenueWest is well-positioned to continue its impressive trajectory of growth and success in the dynamic world of corporate housing.
AT A GLANCE
AvenueWest
What: a leading property management franchise specializing in fully furnished corporate rentals for midterm stays, ranging from 30 days to several years.
Where: AvenueWest operates 17 offices across the United States, servicing over 202 cities nationwide., It has expanded internationally with placements in Europe and Asia and plans to grow further in Australia, Spain, France, the UK, and Dubai.
Website: www.avenuewest.com
