Mitani Group

February 3, 2025

Mitani Group

Feeding Culinary Innovation

 

A Family run and forward thinking approach in the food manufacturing industry

The Mitani Group represents the continuing strength of family-run enterprises in the food manufacturing industry. Since its inception in 1979, this South Australian business has evolved from a small poultry and seafood distributor to a recognized leader in food solutions, influencing markets across Australia and New Zealand. Driving this transformation is the vision of its founders, Loui and Trianka Mitani, the dedication of their four sons, and now, the creative spirit of the third generation, who continue to build on this legacy.

Rooted in a dedication to quality, sustainability, and problem-solving, the Mitani Group’s journey is as much about family values as it is about progress. As the business grows, it remains grounded in its heritage while embracing opportunities to reshape the food industry.

The roots of a legacy

In 1979, the Mitani family set out on a journey that would eventually redefine their future. The business began as a modest operation, distributing poultry and seafood to local markets. Loui and Trianka Mitani and their four sons worked tirelessly to carve out their niche in South Australia’s competitive food industry.

Reflecting on the company’s humble beginnings, Tammy Barker, Chief Operating Officer, notes, “Our grandparents laid the groundwork for something that would become much more than they might have envisioned.” These formative years were defined by hard work, collaboration, and a deep understanding of the local market’s needs.

By the mid-1980s, the company began transitioning from its original distribution model into food service and catering supply. Serving pubs, takeaways, and restaurants, the Mitani Group found a foothold in the industry by addressing gaps in service and quality. This phase laid the foundation for its eventual expansion into food manufacturing.

 

Catering to niche markets

One of the Mitani Group’s defining characteristics is its ability to adapt and respond to industry challenges. This adaptability was evident when the company ventured into manufacturing, marking a new chapter in its history.

Among the Mitani Group’s most notable developments is the creation of the stuffing core. This product revolutionized poultry processing, addressed inefficiencies in manual stuffing processes, and became integral to one of Australia’s best-loved grocery items: roast chicken. The stuffing core is now a staple in supermarket deli sections nationwide.

“The stuffing core was a game-changer,” says Lewis Mitani, Chief Sales Officer. “It allowed us to streamline processes while delivering consistent quality, resonating with retailers and consumers.”

Building on this success, the company diversified its product offerings in the late 1990s by entering the mayonnaise and salad dressing market. Catering primarily to salad processors, this move reinforced the company’s reputation for identifying and capitalizing on niche markets.

Another standout development was the introduction of flavored butter portions. These single-serve portions, customized for industries ranging from meat to vegetable processing, further established the Mitani Group as a leader in specialized food solutions. “Our flavored butter is unlike anything else on the market,” shares Lewis. “We’ve tapped into a unique space with endless possibilities.”

The company’s investment in state-of-the-art equipment and supplier partnerships are key to these successes. “Strong relationships with suppliers ensure we consistently access the highest-quality ingredients,” notes Lewis. “This foundation is critical to our ability to evolve and grow.”

Third generation visionaries

The Mitani Group is now led by the third generation: siblings Tammy Barker, Elyse Norton and Lewis Mitani. Together, they blend traditional values and modern expertise into the company. Each sibling gained experience outside the family business before returning, equipped with new skills and perspectives.

“Working in larger organizations taught us valuable lessons,” says Lewis. “We’ve brought those insights back to enhance our systems and processes.”

The siblings have remained deeply connected to the business throughout their journeys. “We grew up with the company,” says Barker. “Whether it was helping out during school holidays or attending meetings as teenagers, it’s always been a part of our lives.”

Their leadership emphasizes collaboration, transparency, and a commitment to maintaining the company’s personalized service. “Our approach has always been about building genuine relationships,” Barker adds. “That’s something larger competitors often struggle to replicate.”

The siblings credit their parents and grandparents for instilling a strong work ethic and a sense of adaptability. “Perseverance is a core value in our family,” says Lewis. “It’s helped us navigate challenges and seize opportunities.”

Building a supportive work environment

Cultivating a positive company culture has been a priority for the Mitani Group. The company recognizes its employees as its greatest asset and has implemented initiatives to foster a supportive and engaging work environment.

From providing fresh fruit weekly to celebrating employee birthdays with monthly cakes, these small gestures contribute to a sense of community and show appreciation for the team. “It’s about showing our team that we care,” says Barker.

Communication is another cornerstone of the company’s culture. Regular meetings inform employees about business performance, safety protocols, and quality standards. These efforts help build trust and ensure that everyone feels involved and valued.

Fostering a strong food safety culture

Food safety is a critical focus for the Mitani Group, and this commitment goes beyond compliance with industry standards—it’s ingrained in the company’s culture. This dedication was recently recognized when the company received the Food Safety Culture Award from Dairysafe. This honor highlights the company’s leadership in manufacturing dairy products.

“This award process was quite involved,” shares Barker. “They interviewed employees on the factory floor to evaluate their food safety engagement. It was rewarding to see their efforts acknowledged, as it shows how far we’ve come as a business.”

The Mitani Group’s approach emphasizes that food safety is not solely the responsibility of a quality manager; it’s a shared responsibility across the organization. Employees across all levels—in production or administration—are expected to uphold these standards, ensuring consistent quality in everything the company produces.

“Having the right culture to support food safety is essential,” explains Barker. “It’s not just about designing forms or protocols; it’s about making sure everyone genuinely cares about the process, whether it’s conducting temperature checks or inspecting packaging.”

Reducing environmental impact

The Mitani Group is actively working to minimize its environmental footprint through innovative waste management initiatives. By partnering with a local piggery, the company repurposes tons of food waste annually, transforming it into animal feed instead of sending it to the sewer system.

“We’re proud to see our waste being used constructively,” says Barker. “It’s a simple but effective way to make a difference.”

“Every step we take towards sustainability matters,” adds Lewis. “It’s a journey, and we’re committed to making meaningful progress.”

Steady growth strategy

The Mitani Group’s vision for the future is ambitious. Its focus on expansion aligns with its core values. The company is committed to sustainable growth, emphasizing long-term success over rapid expansion.

“We’re not interested in doubling our size overnight,” says Lewis. “Our goal is steady, deliberate growth that aligns with our values.”

One of the company’s key objectives is to enter international markets. While traditionally focused on Australia and New Zealand, the Mitani Group is now exploring opportunities to export its products globally.

“Understanding the complexities of international markets is our next big challenge,” Barker explains. “But we’re excited about the possibilities.”

Internally, the company remains dedicated to innovation and improvement. Plans are underway to expand its product lines, focusing on enhancing its flavored butter and salad dressing offerings.

 

Local sourcing and community support

The Mitani Group’s involvement with Food South Australia highlights its collaboration and commitment to knowledge sharing. As founding members, the family has played a key role in supporting the local food industry.

“Our father believed in the power of community,” Lewis shares. “We’ve continued that tradition through sponsorships, mentorships, and other initiatives.”

The company also prioritizes local sourcing, strengthening relationships with nearby suppliers, and ensuring fresher ingredients. “Supporting local businesses is part of who we are,” says Barker.

Philanthropy is deeply ingrained in the Mitani Group’s values. The company regularly donates surplus food to local charities, demonstrating its commitment to supporting the community.

Family-owned vision for longevity
At its heart, the Mitani Group is more than a business—it’s a family legacy. The company’s leaders are dedicated to honoring its roots while ensuring its continued success for future generations.
“Selling out to private equity has never been an option for us,” says Lewis. “We want this business to thrive as a family-owned enterprise.”

As the Mitani Group celebrates over four decades of success, it remains a symbol of creativity, resilience, and community in the food manufacturing industry. With its eyes set on the future and its foundation firmly rooted in family values, the company is ready for even more significant achievements.

“Guided by our past and inspired by our future, we’re building a business that will endure,” concludes Barker. “It’s an exciting time for all of us.”

AT A GLANCE

Mitani Group

What: A family-owned Australian food manufacturing company specializing in custom-made products such as frozen extruded items, mayonnaise and dressings, and dry blends, serving as the ‘Secret Ingredient’ behind many of Australia’s leading food brands.

Where: Salisbury South, South Australia

Website: www.mitanigroup.com.au

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