Simpson Residential Ltd

focusing on residential buildings. It took about five years to establish myself. By 23, I ventured into self- employment, building houses solo and gradually expanding, hiring staff. I started with one employee and eventually took on two apprentices.” Despite his initial success, Simpson acknowledges the learning curve of entrepreneurship, particularly in business management. “During that journey, I made numerous mistakes, especially in quoting jobs. However, my commitment to quality craftsmanship ensured a steady workflow,” he admits candidly. Simpson’s journey took a detour when he ventured overseas, expanding his horizons and acquiring new insights. “I came to understand that expertise in carpentry didn’t equate to proficiency in business,” he states. Seeking direction, Simpson enlisted the guidance of a building coach, immersing himself in the intricacies of business operations.“From grasping pricing strategies to refining professionalism, I absorbed invaluable lessons that transformed our approach.” EVOLUTION, ADAPTATION, AND SUCCESS The transition from HW Simpson Builders to Simpson Residential marked a major milestone. Guided by Simpson’s visionary leadership, the brand underwent a comprehensive rebranding process. The strategic overhaul, backed by a new business infrastructure, propelled Simpson Residential towards growth and success, nurturing trust and confidence among clients and partners. With a team of 12 professionals led by Simpson, Simpson Residential has not only navigated the competitive landscape of residential construction but also solidified its position as a formidable entity synonymous with trust and dependability. Operationally, Simpson Residential embraces innovation to optimize efficiency and streamline processes. Leveraging cutting-edge project management software such as Co-construct, it seamlessly coordinates day-to-day activities, facilitating real-time monitoring of project advancements andpromoting smooth communication among all team members. 3 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 04 SIMPSON RESIDENT IAL LTD