recognises and records facial muscle movements indicative of pain,” Holmes says.“That enables us to respond more appropriately and more quickly.” The third initiative collaborates with the Violet Initiative, a digital platform designed to help clients and their families navigate the complex, often emotional terrain of end-of-life planning. The app provides legal and financial planning tools, funeral arrangements, legacy documentation, and emotional support.“It’s about helping people plan for what we often avoid talking about—until we’re in the thick of it,” Holmes says. PURPOSE OVER PROFIT Holmes believes that what truly sets Goodwin apart is the scale of sophistication of its services and its unyielding commitment to purpose. “We’re a not-for-profit,” he says.“Any investments we make are for the benefit of our residents and clients.” Strategic decisions, whether they involve land acquisition, service expansion, or new technology, are assessed through a singular lens: will this improve the lives of those we serve? This mission-first philosophy is deeply embedded in 8 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 04
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