aligns with Enduro’s standards or is simply saying what they think will win the work. Once partners are engaged, Enduro monitors quality closely. If a trade delivers below the expected standard, they return until the work meets the mark. Jackson is candid that a common industry habit is to “sell at a ten and deliver at a seven,” expecting the builder to accept the gap. Enduro’s approach is the opposite: the standard is declared upfront, and the project does not move forward until it is achieved. When Enduro finds strong partners, it prioritizes long-term relationships and encourages those businesses to grow alongside Enduro. If a partner does not want to scale, Enduro still maintains them as a primary supplier within their capacity, supplementing overflow with secondary partners. It’s a practical strategy that protects both quality and continuity. MARKETING FOR THE LONG GAME Alongside operational refinement, Enduro has made major moves in marketing. Jackson describes the 8 BUSINESS VIEW OCEANIA VOLUME 08, ISSUE 01
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