Meetings and Events Australia

for the industry and are a voice for our members to different parts of government,” McDonald asserts. Advocacy ensures the industry grows and thrives in a supportive environment. Innovation and adaptation have always been at the core of the events industry, and MEA is no exception. The COVID-19 pandemic accelerated the need for innovation, forcing the industry to adapt to new realities. “Our industry was forced to innovate to keep itself alive. And that’s true to form for events people because any event has to be right on the night. So, you must be responsive in the moment and solution-focused,” McDonald reflects. LOOKING AHEAD As MEA approaches its 50th anniversary, the association is ready for continued growth and success.“We will always act in our members’ interests. And that could be in any part of the industry, in any industry role, in any event,” McDonald concludes. With a rich history, a clear vision for the future, and a commitment to its members, MEA is set to lead the Australasian events community into its next era of success and innovation. “We are here to educate and upskill, to lead, to empower, to connect, and to ensure sustainable growth.”With such a dedicated and forward-thinking approach, MEA’s future looks exceptionally bright. 10 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 06