in defence, science, and academia. Now we need to show the world what’s here.” LOCAL FLAVOR, GLOBAL STANDARD Event attendees today seek more than just content— they seek experience. This trend toward immersive, local engagement has prompted the NCCC to deepen its partnerships with regional suppliers. A notable collaboration is with JDE, a national coffee provider. Together, they’re implementing new dispensing technologies capable of delivering café-quality coffee at scale.“It sounds small, but it’s massive in the Australian context,” Wood explains. “Attendees expect a great cup of coffee, and getting that right at scale is a real competitive edge.” The NCCC also partners with local favourites such as 7 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 05 NATIONAL CONVENTION CENTRE CANBERRA
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