it goes to tender, we’re no longer imagining it. We’re building it.” A UNIFIED INDUSTRY VOICE Another significant development is the launch of the Australian Business Events Association (ABEA). Created through the merger of multiple previously independent bodies, ABEA represents a milestone in the maturation of Australia’s business events industry. It consolidates the advocacy, education, and research arms of the sector into a single, more efficient organisation. This cohesion allows for a sharper, more unified voice when engaging with government, investors, and global partners. Wood views this as a game-changing milestone.“The first national conference last year was a real moment of validation—the model works,” he says.“It showed that the industry could come together with purpose, 9 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 05 NATIONAL CONVENTION CENTRE CANBERRA
RkJQdWJsaXNoZXIy MTI5MjAx