PIAZZA D’ORO: REFLECTING THE MODERN COFFEE DRINKER After three decades in the Australian market, Piazza D’Oro has been relaunched, bridging heritage with a bold new look for today’s coffee lovers. Since its inception in 1991, Piazza D’Oro has transitioned from a niche coffee brand to a key player in Australia’s vibrant coffee culture, providing quality beans to cafes and hospitality venues nationwide. The original vision of Piazza D’Oro, introduced by European coffee leader, JDE Peet’s, was to make exceptional coffee accessible to Australians. Inspired by the brand’s Italian roots,“Piazza” reflects the sense of a community gathering place, where people connect over a shared love for coffee. This purpose endures, even as Piazza D’Oro evolves alongside Australia’s dynamic café culture. As consumer preferences change, so too has Piazza D’Oro’s image.After thorough market research and monitoring consumer trends, the brand recognised the need for a refreshed look in 2023. The transformation combines European heritage with a uniquely Australian style, using warm terracotta hues and layered visuals to capture a coastal connection between Australia and Italy. The refresh not only modernizes the brand, but also reinforces its established position in the market. Piazza D’Oro’s range has expanded in line with the evolving tastes of Australian coffee drinkers. Core blends like Mezzo (a medium-dark roast with tasting notes of milk chocolate and caramel), Forza (a sweet dark roast with notes of dark chocolate), and Colombian (a single origin featuring caramel and citrus notes) have remained consistent to honour loyal customers. Newer offerings, such as certified organic coffee with caramel and honey notes, and Dolce, a specialty blend sourced currently from Colombia, Brazil, and Ethiopia, add diversity. Dolce, known for its light citrus acidity and caramel and almond notes, reflects Piazza D’Oro’s commitment to catering to varied palates. Sustainability also remains a key focus for Piazza D’Oro. With JDE Peet’s global reach, the brand benefits from sustainable practices across the coffee lifecycle, from selecting beans to delivering quality brews. Through JDE Peet’s Common Grounds program, Piazza D’Oro follows three ethical pillars: responsible sourcing, minimizing its environmental footprint, and fostering community connections. Over 60 global Common Grounds projects today, directly partner with and impact coffee farmers at origin to creating positive economic, social, and environmental impacts. With its refreshed image and steadfast dedication to quality and sustainability, Piazza D’Oro continues to lead and connect with Australia’s coffee community, staying true to its roots while embracing the future.
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