Superior Pet Food Co

SUPER IOR PET FOOD CO PREFERRED VENDORS/PARTNERS n Image Holdings Limited www.imageholdings.co.nz n Combie Lockwood Insurance Brokers crombielockwood.co.nz n Cullen Egnineering www.cullen.co.nz n European Floor Toppings Ltd www.eurofloor.co.nz Bolderson explains. “Our team are people first, not just warm bodies. We understand that things happen- and the pandemic has really shown us that our staff are the lifeblood of our company. We keep our staff employed under a living wage, have always made sure that they are supported through family or life events, physical or mental health, and anything else that they may need, and we know that nobody can work 24 hours a day, seven days a week. I think that our experience and our dedication having always done things this way gave us a bit of an edge in helping our staff through lockdowns and the like, and it certainly reaffirmed that ours is a great approach to take.” Superior Pet Food Co looks to the future with plans to further extend their range of dog roll and dry treat products, continue to realign the business with their mission to create and provide proper canine nutrition, and improve their capacity capabilities to deliver more top- quality food for dogs across New Zealand. Mr Balderson finishes with a positive word on the future of New Zealand’s pet food industry as a whole. “I think as an industry, the demand for New Zealand pet food both domestically and internationally will continue to grow. It’s also reassuring to know that we’ve got really talented people at all levels of business around that are able to take care of the industry going forward. So I think it’s all up from here.”