around 1,200 clients, have expanded rapidly since Curtin Heritage Living acquired Shine, an in-home provider, in 2021. “Our in-home services have grown faster than we ever anticipated,” Cox shares. “It’s a testament to the demand for high-quality, personalized care.” INTEGRATING ART AND CULTURE Curtin Heritage Living envisions more than just providing traditional aged care. The organization has developed a lively community hub featuring a medical center, Gibney Cottesloe’s restaurant—a recent finalist for Best New Restaurant in Australia at the Gourmet Traveller Awards—a coffee shop, and an art gallery. By opening these facilities to the public, Curtin Heritage Living seamlessly weaves itself into the fabric of the local community. “Art is a big part of what we do,” Cox states. “We have an art precinct with maker spaces for pottery, drawing, and painting. We also have a resident artist program and an art gallery that partners with highend galleries to exhibit their work. It’s all about enriching the lives of our residents and the wider community.” Local disability groups, welfare organizations, and other aged care providers also use Curtin Heritage Living’s facilities. It’s theaters and amphitheaters host community events, reinforcing the organization’s role as a community center. “We want to make a difference by fully integrating into the community,” Cox explains. “That’s why we have these facilities— so that everyone, not just our residents, can benefit from them.” BALANCING GROWTH AND REGULATION Like many aged care providers, Curtin Heritage Living faces significant challenges in a highly regulated industry. However, Cox views these challenges as opportunities for growth and improvement. “The aged care industry is going through a lot of changes, and we see that as a positive thing,” he states. “One of the biggest challenges is working within the constrained regulatory and funding environment, but we’re committed to providing the best possible care despite these limitations.” 4 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
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