POOLWERX CORPORATION PTY LTD WWW.POOLWERX.COM.AU SUPPORTING POOLS AND PEOPLE ACROSS THE GLOBE
DART TRANSIT COMPANY DR AT A GLANCE LEAGUE OF MINNESOTA CITIES WHAT: O ne of the largest municipal associations in the country, representing about 855 cities, large and small throughout Minnesota WHERE: Minnesota, US WEBSITE: www.lmc.org DART TRANSIT COMPANY Standing out from the competition, Dart Transit Company rides the road to continued success SUPPORTING P PEOPLE ACROS POOLWERX CORPORATION PTY LTD AT A GLANCE POOLWERX CORPORATION PTY LTD. WHAT: A premier pool supplies and maintenance franchise. Operates over 300 franchise territories in Australia and New Zealand and is rapidly expanding in the U.S. WEBSITE: www.poolwerx.com.au 1 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
T RIAGENDA The transport and logistics sector is competitive by nature. With so many companies vying for contracts, the ability to stand out from the competition comes down to putting the customer first. For Dart Transit Company, a family-owned freight logistics company, the road is smooth sailing as clients remain loyal and POOLS AND SS THE GLOBE FACILITATING FRANCHISE SUCCESS WITH EXPERTISE, TECHNOLOGY, AND STRATEGIC EXPANSION Today, the average pool owner has a plethora of support options at their disposal. So building a recognizable identity that sticks with customers is the best way for a company to position itself as a trusted leader in the industry. Currently, the pool industry is experiencing the emergence of yet another trusted leader, a franchising 2 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
giant named Poolwerx, whose strides have taken it from the Australian and New Zealand markets into U.S. territory. The company’s expanding footprint through targeted franchise growth in key markets has resulted in established partnerships with reliable vendors at home and overseas. Poolwerx leaders are also leveraging technology and human capital to streamline operations and enhance customer service and franchisee support. This franchise heavily invests in thorough training programs to equip franchisees with the technical, business, and customer service skills necessary for success. This means access to highly qualified teams of support professionals with hands-on experience in the majority of pool management practices. This comes alongside a robust framework that supports new franchisees with comprehensive marketing strategies, recruitment, and local community engagement. Poolwerx franchisees also have access to ongoing support, including business coaching, regular checkins, and troubleshooting assistance, ensuring they feel confident and capable of driving success at their locations. Whether it’s through developing local marketing strategies, optimizing customer experiences, or constantly refining operations through data analysis and performance tracking, the aim is to build a loyal customer base that values both the products and services. Without a doubt, Poolwerx is a network of thriving franchisees, each contributing to a growing brand that remains at the forefront of the industry—delivering exceptional service, driving innovation, and creating backyard memories for families everywhere. ROOTED IN PROFESSIONALISM, GROWING WITH TECHNOLOGY Founded in 1992 by John O’Brien, Poolwerx began 3 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
with a strong commitment to service and innovation. Since then, it has rapidly become a leader in the pool care industry, both in Australia and the United States. The franchise’s approach goes beyond providing simple pool maintenance; it offers an entire ecosystem of support to its franchisees, ensuring they are equipped with the knowledge, resources, and ongoing guidance necessary for long-term success. As Poolwerx continues to expand its footprint, particularly in the U.S. market, the company’s growth trajectory is backed by a strategic focus on strong partnerships, franchisee support, and the integration of modern technology. It does this all while maintaining its core mission of promoting health and well-being through pristine, safe swimming environments. The franchise’s tagline: “For Healthy Pool People” is an important positioning piece for the franchise because it captures a broad approach that no one else takes in the pool space. As a company, Poolwerx focuses heavily on factors like superior filtration, sanitization, chemical reduction, and water & energy conservation, and that brand positioning has certainly been going well. “We’re at 300 franchise territories in Australia and New Zealand and heading towards 350 territories globally. We’re getting closer to breaking our $200 million revenue mark during COVID,” says Poolwerx Australia Chief Executive Officer Nicholas Brill. Year after year, the company has achieved consistent growth, even during the COVID-19 pandemic. The company has experienced a 10% annual growth rate since its inception, a testament to its resilience and strong business model. What makes Poolwerx particularly unique is its strategic approach to expanding into new markets. Initially focused on the Sunbelt region of the U.S., including states like Florida and California, Poolwerx has more recently ventured into northern territories 4 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
like Minnesota. Surprisingly, these northern markets—often overlooked by the pool care industry—have shown tremendous growth potential. With less competition and a sophisticated business model, Poolwerx has successfully established itself in these regions, providing clients with reliable and professional service. A key component of Poolwerx’s operational success is its investment in technology. In an industry where technology has often lagged, Poolwerx has made significant strides in modernizing its systems. The company has rolled out a unified technology stack across its global operations, beginning with Australia and New Zealand, with plans to implement it in the U.S. soon. SUPERIOR FRANCHISE SUPPORT AND STANDARDS One of Poolwerx’s primary objectives is to set up its 5 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
For 75 years, Aladdin Equipment Company has been synonymous with exceptional customer service, quality products, and proudly being Made in the U.S.A. Founded on these core values by Buddy and Lindy, and now upheld by Carrie, Aladdin continues to thrive and innovate in the pool and spa industry. The strategic move from Huntington Beach, CA to Sarasota, FL in 1989 marked a significant expansion, boosting both national and international sales. Aladdin’s commitment to quality is evident in their use of premium raw materials, such as REEMAY® Filtration Fabric for their filter cartridge elements. Aladdin’s pioneering efforts in creating the basket, gasket, and o-ring part numbering system have set industry standards, with their cross-reference guide being a trusted resource for the majority of the pool industry. This dedication to quality and innovation ensures that supporting the Aladdin brand means supporting another generation of American manufacturing. With an extensive product line that includes the exclusive Magic Lube®, PSR® Seal, and filter cartridges, Aladdin Equipment Company remains the industry leader. We extend our heartfelt thanks to our valued customers for their continued support and promise to keep delivering the highest quality products and services.
franchisees for success from day one. However, before day one, prospective franchisees have a definite standard they must meet before they’re considered. “We look for strong business leaders who come from a corporate environment and have worked their way up and are looking to further their career and expand their skills into their own business… someone who’s, who’s going to come into the business and be very, very hands-on,” Brill explains. The company’s standard does a fantastic job of embedding already entrepreneurially spirited individuals into communities where they can be truly local providers of choice. Poolwerx has established comprehensive training programs across both Australia and the U.S. to ensure new franchisees have all the tools they need to operate successfully. “We plug in all our resources, training, and ability, to help franchises scale to a fully-fledged and wellperforming business within their first term,” Brill 7 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
BWT Robotic Pool Cleaners bwtpoolus.com For a beautifully clean pool! BWT Pool is transforming pool maintenance with its innovative range of robotic pool cleaners. Leveraging cutting-edge European technology, BWT Pool US offers powerful and efficient solutions tailored for residential and commercial pools. Our robotic cleaners deliver exceptional cleaning performance, ensuring crystal-clear water and a pristine swimming environment with minimal effort. Designed to reduce maintenance time and operational costs, BWT Pool US robotic cleaners feature advanced navigation systems, high-efficiency filtration, and userfriendly controls. They tackle debris, dirt, and algae effortlessly, leaving your pool spotless and inviting. With models available for every type of pool, from small backyard pools to large commercial facilities, BWT Pool US has the right solution for any cleaning challenge. As part of the globally renowned BWT Group, BWT Pool US brings decades of expertise and innovation to the American market. Our commitment to quality and customer satisfaction ensures pool owners and operators enjoy a cleaner, healthier pool experience with less hassle. Discover the convenience and performance of BWT Pool US robotic pool cleaners and experience the future of pool care today.
states. The onboarding process, called “Pool School,” takes franchisees through an intensive three-week induction that covers all facets of running the business. The training, which takes place in purpose-built facilities housing real-life pools, provides hands-on experience. Franchisees learn the technicalities of pool care, including water chemistry, hydrology, and electronics. Beyond the technical side, Poolwerx offers thorough business coaching to help franchisees create robust business plans. Franchisees are also introduced to Poolwerx’ marketing approach, which includes multi-layered national, regional, and local strategies. “We’re helping to build out that local area marketing plan and making sure franchisees are tuned into all the right support people and resources they need to go further,“ Explains Poolwerx USA Chief Executive 9 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
Managing your pool business is a lot easier with the Heritage Pool+ App. It’s built for pros who want to get in, place orders, and get back to work without the hassle. It has features like real-time notifications on orders and shipping, so you’ll always know what’s happening with your deliveries. If you need to reorder something fast, the app’s got a handy buyagain option and a barcode scanner to make it simple. You can also save time by sharing carts across branches and creating custom shopping lists. Whether you’re at the job site or on the road, the app lets you see what’s in stock, along with pricing and your order history. Everything is in one place, so you can keep things moving smoothly throughout the day. Spend less time worrying and more time doing. Grab the Heritage Pool+ App and get back to doing what you do best—taking care of business. • Order & Shipping Notifications • Intelligent Search & Top Sellers • Share Cart Across Pool Brands • Save for Later • Bar Code Scanner • Talk to Search • Buy Again Your Trusted Partner 24/7 DOWNLOAD OUR NEW HERITAGE POOL+ APP! DOWNLOAD NOW!
Officer Andrew Kidd. The company handles the national marketing efforts, coordinates retail initiatives, and equips franchisees with the tools and training to capitalize on local community engagement. The program also includes HR training focused on recruiting the right team members to support a scalable organizational structure. This all falls within Poolwerx’“Forming Good Habits” program, a year-long initiative designed to support new franchisees as they navigate their first year in business. This program ensures franchisees not only become competent in the essential skills needed for pool care but also develop the business acumen necessary for long-term growth. Regular check-ins—weekly or monthly—help track progress and offer guidance to overcome any challenges that may arise. COACHING AND STRATEGIC PARTNERSHIPS FOR FUTURE GROWTH The company maintains a team of in-field consultants, known as franchise business coaches in the U.S. and regional operations managers (ROMs) in Australia. These industry-savvy experts offer personalized coaching to help franchisees succeed in their local markets. Unlike generic business coaches, Poolwerx’ consultants possess deep knowledge of the pool industry. 11 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
They understand the specific levers, such as increasing margins, managing costs, and optimizing local marketing, driving success. The franchise business coaches conduct monthly and quarterly reviews to evaluate business performance, identify opportunities, and help franchisees pivot when necessary. In addition to personal coaching, franchisees also have access to virtual support through video calls, allowing them to troubleshoot operational challenges in real time. Poolwerx’ team, based in Australia and the U.S., is available to assist with diagnostics and offer solutions, ensuring franchisees are never left without support, no matter where they are located. Poolwerx’ ability to deliver exceptional service is also rooted in its long-standing relationships with key partners. Fluidra, a global leader in pool equipment, has been a vital partner for Poolwerx for over 30 years. 12 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
This partnership spans the Australian, New Zealand and U.S. markets, providing franchisees with highquality, reliable products to offer their clients. In addition to Fluidra, Poolwerx works with various country-specific vendors to meet the diverse needs of its franchisees. However, the global partnership with Fluidra remains the cornerstone of Poolwerx’ success, offering a consistent and reliable source of equipment and technology to support the business. As Poolwerx continues to expand, the company has its sights set on significant milestones in the coming years. In the U.S., Poolwerx is focused on reaching 300 territories, with plans for each territory to eventually open a retail location. With over 800 vacant territories still available across the U.S., the growth potential is enormous. 13 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 POOLWERX CORPORATION PTY LTD
PREFERRED VENDOR/PARTNER n BWT (Best Water Technology) www.bwtpoolus.com BWT Pool specializes in advanced robotic pool cleaners for residential and commercial pools. Our innovative products provide superior cleaning performance, reducing maintenance time and effort. Backed by the global expertise of BWT Group, we deliver reliable solutions for spotless pool care. Visit bwtpoolus.com to learn more. Despite its rapid growth,Poolwerx remains committed to its core mission: providing the healthiest possible water for families to enjoy, and creating backyard memories that last a lifetime. With its innovative approach, robust support system, and clear vision for the future, Poolwerx is poised to remain a dominant force in the pool care industry for years to come. 14 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10
WWW.POOLWERX.COM.AU WWW.BUSINESSVIEWMAGAZINE.COM AS FEATURED IN Poolwerx Corporation Pty Ltd
RkJQdWJsaXNoZXIy MTI5MjAx