the importance of culture. “I hired fast, hired cheap, and fired slow,” she says candidly.“Managing people is hard, and I had to take a step back and think,‘Do I really want to run a business that involves people?’” The turning point came when Jabbour realized that culture couldn’t be an afterthought—it had to be an integral part of the company’s DNA. “I created what we now call a ‘culture calendar,’” she explains. “It’s a way to ensure we’re building fun and learning opportunities for the team throughout the year. Without it, those moments wouldn’t happen.” From hot chocolate days in winter to trivia nights hosted at the office, the culture calendar combines small and large events that unite the team. “It doesn’t have to be expensive—it’s about creating moments for connection,” Jabbour says.“Our HR team also incorporates key dates around diversity and inclusion, ensuring that culture is tied to our values as a company.” The impact of this focus on culture is evident in TIG’s employee retention rates. Many staff members have been with the company for over a decade, and new 7 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 10 TOTAL IMAGE GROUP (TIG)
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