Awabakal EMPOWERING COMMUNITY THROUGH CULTURE, HEALTH, & INNOVATION WWW.AWABAKAL.ORG
EMPOWERING COM CULTURE, HEALTH, A AWABAKAL AT A GLANCE AWABAKAL WHAT: A wabakal is an Aboriginal community organisation that supports the health, wellbeing, and cultural strength of Aboriginal people in the Hunter region. WHERE: Newcastle, New South Wales, Australia WEBSITE: www.awabakal.org 1 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
MMUNITY THROUGH AND INNOVATION In the heart of New South Wales, an organization born from the spirit of community and cultural strength continues to lead the way in Aboriginal health and social empowerment. Awabakal Limited, one of the state’s largest Aboriginal community-owned and operated organizations, stands as a testament to the enduring power of self-determination, partnership, and vision. For Jason Smith, Chief Executive Officer of the Awabakal 2 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
Group, the work is deeply personal — a continuation of a legacy begun by his grandfather and other community leaders nearly fifty years ago. “Awabakal was created by our people, for our people,” Smith begins.“It’s about delivering culturally appropriate, holistic health care and support that meets the real needs of Aboriginal families — while honoring the traditions, language, and kinship that make our community strong.” A LEGACY OF LEADERSHIP The roots of Awabakal trace back to the 1970s, when a small group of Aboriginal men — Uncle Bill Smith, Uncle George Griffith, and Robert Smith — recognized the urgent need for community-controlled services in the Newcastle region. Their vision became reality in 1977 with the official registration of the Awabakal Newcastle Aboriginal Cooperative Limited.The organization evolved over the decades, becoming Awabakal Limited in 2014. What began as a small, volunteer-led cooperative has since grown into a multifaceted service provider reaching across Newcastle, Lake Macquarie, and Port Stephens. “Back in the day, our founders didn’t have government funding or resources,” Smith reflects.“They hitchhiked to meetings, shared rooms, and did whatever it took to make their voices heard. That commitment to transparency, partnership, and sustainability is still at the heart of everything we do.” FROM HEALTH CARE TO HOUSING — A COMPREHENSIVE SERVICE NETWORK Today, the Awabakal Group encompasses a range of integrated services designed to support Aboriginal people “from birth to death and everything in between.” Smith point to Its operations that include, three medical clinics in Raymond Terrace, Cardiff, and Hamilton, a Spiritual and Emotional Wellbeing Team based in Wickham, two Aboriginal preschools, an aged care facility in addition to Awabakal Enterprises, a social enterprise managing community and social housing portfolios These services collectively deliver primary health care, chronic disease management, emergency care, and crisis intervention, while also addressing broader determinants of health such as education, housing, and employment. Specialized programs also focus on Indigenous smoking and vaping cessation and mental health support. “Our mission is empowerment,” Smith emphasizes. “We want to give our people the opportunity to live healthy, educated, and self-sufficient lives — with 3 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 AWABAKAL
“Consultation ensures that our community’s voices are always heard,” Smith explains. “Collaboration brings our people together through mutual respect and shared purpose. And communication ensures we do everything with integrity, transparency, and cultural safety.” That deep respect for tradition and kinship also extends to Awabakal’s approach to governance. Smith describes a model of cultural governance services that are not just for the community, but owned and led by it.” GUIDED BY CULTURE: THE TRIPLE C COMMITMENT Cultural connection remains Awabakal’s cornerstone. The organization is guided by three interlocking principles — Consultation, Collaboration, and Communication — known internally as the Triple C Commitment. 4 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
that complements corporate structures, blending accountability and spirituality in equal measure. “Cultural safety isn’t a checkbox,” he says. “It’s how we live, lead, and serve — every decision, every conversation, every partnership is grounded in that cultural responsibility.” AWABAKAL ENTERPRISES: BUILDING SOCIO-ECONOMIC EMPOWERMENT One of Awabakal’s most exciting growth areas is Awabakal Enterprises, a registered social enterprise focused on community housing and economic empowerment. Through this arm, the organization is helping Aboriginal families move from disadvantage to opportunity — exploring pathways for home ownership, small business creation, and long-term financial independence. “We’re redefining what self-determination looks like in a modern context,” Smith notes. “Awabakal Enterprises is not just about bricks and mortar — it’s about building pathways to prosperity.” PARTNERSHIPS THAT POWER PROGRESS Partnership has always been central to Awabakal’s story. From its earliest years, the organization’s founders engaged with both Aboriginal and nonAboriginal allies — from government ministers to local business owners — to advance health, housing, and education. That philosophy endures today through a robust network of partnerships with local, regional, and state stakeholders, as well as through formal Memorandums of Understanding (MOUs) and Reconciliation Action Plan (RAP) collaborations. “Our non-Aboriginal partners play a vital role,” Smith says.“We invite them to walk with us — to co-design, to collaborate, and to invest in a shared journey toward equity and sustainability.” The organization is currently seeking further capital 5 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 AWABAKAL
Jason Smith, CEO Awabakal Limited Jason.smith@awabakal.org awabakal.org GP AND MEDICAL QUIT SMOKING MENTAL HEALTH DENTAL DISABILITY AND NDIS AGED CARE PRESCHOOL PLAYGROUP HOUSING Our Services At Awabakal, we believe good health doesn’t just mean the physical — it’s about belonging, identity, and being seen. Our services cover medical care, mental health, dental, aged and disability support, plus programs for families and young children. Everything is delivered with cultural understanding and guided by our people. So if you’re looking for a place that’s just as invested in community as you are — that place is Awabakal. Who We Are Rooted in Culture. Focused on Healing.
investment to expand its housing and healthcare footprint and to support innovation projects that strengthen community outcomes. INNOVATION ROOTED IN CULTURE While cultural tradition grounds the organization, innovation propels it forward. Awabakal’s five-year strategic plan outlines a bold vision for integrating emerging technologies with culturally responsive service delivery. Among the company’s key initiatives, Smith points out its focus on smart housing solutions that use technology to monitor home health and energy efficiency, AI-powered decision tools to predict and prevent community health or housing crises, as well as Blockchain data management to protect privacy and ensure cultural data sovereignty. The company also has moved its concentration into the areas of Virtual reality (VR) training for culturally sensitive health and aged care education, in addition 7 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 AWABAKAL
to renewable energy and smart infrastructure across housing and healthcare operations “Technology should serve culture — not replace it,” Smith asserts. “We’re using innovation to enhance our capacity, improve outcomes, and ensure no system ever becomes obsolete for our people.” CROSS-SECTOR COLLABORATION: THE KEY TO SUSTAINABILITY Looking to the future, Smith believes that crosssector collaboration will define the next chapter of Aboriginal community-controlled health in Australia. “Whether it’s housing,education,health,or technology, collaboration is the key,” he says. “Awabakal is here to partner — to lend cultural insight, to help organizations build cultural competency, and to work side-by-side in creating a stronger, healthier future for everyone.” The organization’s five-year vision centers on 8 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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optimization, innovation, and sustainability, reinforcing its long-standing reputation as a leader in Aboriginal self-governance and community care. A CALL TO PARTNERSHIP For Smith, the path forward is clear — and collective. “Our success has always been built in partnership,” he concludes. “We’re asking our partners — old and new — to join us on this journey. Help us invest in our people, our culture, and our future. Because when our community thrives, we all thrive.” Awabakal Limited remains a powerful example of Aboriginal leadership, resilience, and innovation in action — a living legacy of those who believed that unity, culture, and compassion could change the course of generations. PREFERRED VENDOR/PARTNER n Awabakal www.awabakal.org 10 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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