BEAUMONT PROPERTY GROUP BUILDING A LEGACY WWW.BEAUMONTPROPERTY.COM.AU
BUILDING A BEAUMONT PROPERTY GROUP AT A GLANCE BEAUMONT PROPERTY GROUP WHAT: A multi-facated, leading real estate company with an unmatched range of services putting the client first WHERE: Norwest, NSW, Australia WEBSITE: www.beaumontproperty.com.au 1 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
A LEGACY For over four decades, Beaumont Property Group has stood as a pillar in Sydney’s property landscape, growing from a modest family operation into a dynamic, multi-brand organization with a footprint spanning the Greater Sydney metropolitan area. Under the leadership of CEO, Grant Beaumont, the company continues to evolve—balancing the values of a family-owned enterprise with the structure and discipline of a modern corporation. FROM FAMILY FOUNDATIONS TO CORPORATE EXCELLENCE 2 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
A LEGACY BUILT ON FAMILY VALUES The Beaumont story began in 1980, when the founder, Earle Beaumont and his wife, Lynette Beaumont started managing strata properties from their home. “They started as strata managers, and it was something my parents just did at night,” recalls Beaumont. By 1986, they launched their first business, Norwest Commercial and Industrial, specializing in industrial real estate. Over time, that operation evolved into what is now Norwest Commercial and Industrial, and the company began a steady path of expansion through both organic growth and acquisition. Today, the Beaumont Property Group umbrella encompasses four major brands—Beaumont Strata, Norwest Commercial and Industrial, Coutts, and Waratah Strata— operating across 11 offices and employing more than 160 professionals. Each brand represents a unique dimension of the company’s expertise, from specialist strata management to fullservice commercial real estate. This expansion has been deliberate and measured. “We started in the northwest of Sydney and were centralized in that area for quite some time,”Beaumont explains.“Around 2005, we began expanding into the western suburbs, and more recently, further east into Chatswood, North Sydney, and now Hornsby.” What began as a two-person family venture has grown into one of the most active acquisitive businesses in Sydney’s commercial property space. Yet, despite its size and sophistication, Beaumont retains its founding principles—values that continue to define its culture and relationships today. FROM FAMILY BUSINESS TO FAMILYOWNED CORPORATION As the company matured, so too did its governance. “We’ve transitioned ourselves from what we once described as a family business to a family-owned corporation,” says Beaumont. “That reflects the fact that we’ve put in governance structures, a board of directors, an independent chairman, and even employee shareholders. We’re trying to act with the feel of a family business, but with the corporate style of operating as well.” This hybrid structure—personal yet professional— has proven key to Beaumont’s ability to scale while maintaining its culture.“It gives people good career development opportunities of their own,” he adds.“It also ensures that decision-making and accountability are shared across the organization.” CULTURE ROOTED IN INTEGRITY AND CARE With more than 160 team members spread across 11 offices, maintaining a consistent culture is both a challenge and a priority. To achieve that, Beaumont engaged in a company-wide values exercise.“We did 3 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 BEAUMONT PROPERTY GROUP
to performance reviews and leadership decisionmaking. “Our culture informs the decisions of our senior staff all the way up to the board,” he says. MARKET INSIGHTS: A CHANGING COMMERCIAL LANDSCAPE As a seasoned observer of the property sector, Beaumont notes that the Australian commercial real estate market remains complex and segmented. “Different markets behave in different ways, so a blanket explanation doesn’t apply,” he says. “For example, industrial real estate remains very strong, whereas some of our office markets are a fair bit of work, both from a top-down and bottomup approach, to really dive into what was important to us as a business,” Beaumont explains. The outcome reaffirmed that Beaumont’s strength lies in its deep sense of integrity.“A big part of what we’re about is doing the right thing. People really galvanize around that philosophy of being easy to deal with, being effective, being competitive— but always putting the client, our staff, and the communities we work in at the center.” These values are embedded at every stage of the employee journey—from recruitment and onboarding 4 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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BUILT ON FAMILY, DRIVEN BY EXCELLENCE From humble beginnings as a small family-run operation over 40 years ago, MSR Services Australia has grown into one of Sydney’s most trusted names in commercial cleaning and facility services. What began as a hands-on local business is now a leading service provider known for professionalism, reliability, and long-term client partnerships across Sydney’s commercial and property-managed sectors. A MODERN, MULTI-SERVICE PROVIDER While cleaning remains at the company’s core, MSR has expanded well beyond its origins. Today, it delivers an integrated suite of solutions — including waste management, bathroom consumables, and make-good services — providing clients with a true one-stop service model. This diversification allows MSR to simplify operations for its customers while maintaining the same meticulous standards it’s known for. TAILORED SOLUTIONS, EVERY TIME Every business is different, and MSR’s approach reflects that. Each service plan is designed around the client’s needs — from daily cleaning programs to waste reduction strategies and restocking essentials.The focus is always on flexibility, value, and sustainability, ensuring every MSR solution fits seamlessly into the client’s operations. PARTNERSHIPS, NOT TRANSACTIONS At MSR, relationships come first.The company’s reputation has been built on trust, transparency, and open communication. Clients enjoy real-time visibility through monitoring tools, prompt responsiveness, and a personal approach that turns routine contracts into lasting partnerships. PEOPLE AND TECHNOLOGY AT THE CORE Behind every spotless site is a team of skilled, well-trained professionals supported by the latest technology. MSR invests heavily in its people — from comprehensive induction and safety training to ongoing performance development — ensuring staff take pride in their work and deliver exceptional outcomes.This investment, combined with tools like digital inspection systems and staff management apps, guarantees consistent quality across every site. LOOKING AHEAD MSR continues to evolve with its customers in mind. The company is enhancing its digital capabilities, expanding its management inspection programs, and building new systems that drive efficiency, transparency, and accountability. Its goal is clear — to remain Sydney’s first choice for commercial cleaning and integrated facility services, setting the benchmark for quality, innovation, and client care.
weaker—largely a runoff from COVID,” Beaumont adds. He points to the long tail of commercial leasing cycles as a key factor.“Leases often run three to five years. So even if tenants signed new leases in 2020, those are just coming up for renewal now. That’s when we’re seeing companies reevaluating their space needs,” Beaumont relays. Meanwhile, government and market pressures are prompting some owners to convert commercial assets into residential use. “There’s a definite movement toward conversion and rezoning as councils try to address the housing crisis,” he adds.“It’s a reflection of shifting demand, and the reality that there just isn’t the same appetite for new office construction right now,” Beaumont notes. At the same time, transportation infrastructure such as the Northwest Rail Link is reshaping regional dynamics. “It’s had the interesting effect of not necessarily drawing people west, but sending many back toward the city. Combined with the incentives being offered by institutional owners in CBD areas, that’s pulling some businesses back into central Sydney,” he expands. TECHNOLOGY, EFFICIENCY, AND THE HUMAN ELEMENT Technology—and more recently,AI—is transforming how Beaumont operates. “AI and automation are changing the way we do business, and I see that as a real opportunity,” says Beaumont. “It’s about providing efficiency for staff, but also enhancing the customer experience.” Beaumont has been early to embrace data-driven tools, particularly through its adoption of Salesforce as a CRM.“We’ve used Salesforce in quite a creative way, matching prospective buyers and tenants to properties. We’re using big data to assess who might be the best fit for particular buildings—it’s been quite effective.” Beyond CRM, Beaumont has also developed 7 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 BEAUMONT PROPERTY GROUP
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proprietary technology to manage compliance and operational workflows. “In strata management and real estate generally, the compliance burden is high. We’ve developed a dashboard that proactively prompts our agents when action is required— whether that’s an insurance renewal, a fire certificate, or a contract signature. It lets us automate the routine while keeping oversight of every moving part,” Beaumont explains. While automation improves efficiency, Beaumont remains clear about the irreplaceable role of people. “We see ourselves as holding a trusted position with our clients, and that’s not something technology can replace,” he says. “Staff well-being, mental health, and balance are critical. In a service business like ours, it’s easy to focus on output—but we also have to protect the people who deliver it.” COMMUNITY ENGAGEMENT AND INDUSTRY LEADERSHIP Giving back is woven into Beaumont’s DNA. The CEO himself serves on the Board of the Real Estate Institute of New South Wales (REINSW), where he advocates for higher standards in strata management and industry ethics. “There’s been negative press around strata in recent years, and I see it as an opportunity for the Institute to take a leading role in advocacy for better corporate behavior,” Beaumont adds. Beaumont also maintains a strong local presence through the Norwest Association, a business park body that oversees design standards and maintenance for the Norwest suburb—Beaumont’s original base of operations. “My father was on the board for 19 years before I joined. It’s an opportunity for us to contribute to the growth of this area and its role in the Sydney business market.” On a philanthropic level, Beaumont encourages employees to give back to causes they care about— matching staff donations to charitable organizations, including the Salvation Army and the Western Sydney Charitable Foundation. Beaumont is also a long service volunteer lifesaver at Sydney’s famous Bondi beach “We encourage our people to adopt certain causes, and the business matches their contributions,” he says. 9 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10 BEAUMONT PROPERTY GROUP
LOOKING AHEAD: GROWTH, INNOVATION, AND PURPOSE Looking to the future, Beaumont’s ambitions are as bold as its legacy is deep.“We aspire to be regarded as a leading strata management and commercial real estate business,” the CEO affirms. “Our goal is to double in size over the next five years, both in revenue and in geographic reach,” Beaumont predicts. That growth will come through a combination of continued acquisition, strategic partnerships, and organic expansion.“We’re open for business,” he says. “We’re looking to partner with other businesses, joint ventures, and people who share our values. Rather than centralize everything, we believe in a hyperlocal approach—being close to the communities we serve.” For Beaumont Property Group, the balance of tradition and innovation remains its defining strength. With a steady hand on governance, an eye on technology, and a heart rooted in family values, the company is poised to shape the future of Sydney’s commercial and strata landscape—one property, one partnership, and one community at a time. PREFERRED VENDOR/PARTNER n MSR Services Australia www.msrservices.com.au With over 40 years of experience, MSR Services Australia delivers trusted commercial cleaning, waste management, bathroom supply and make good solutions across Sydney. Built on family values and lasting client partnerships, our flexible, cost-effective services have earned us a reputation as a leading provider in professional and reliable commercial cleaning. n M.A.D. Mindworks www.madmindworks.com We help organisations harness the power of their people. Specialising in strategic planning, performance coaching, leadership development and people engagement initiatives, we work with you to build a high-performance workplace where people are focused, resilient, and on game 10 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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