and real switching costs. “If an agent leaves some franchises for another, they’re often still using the same third-party systems,” Sherwood explains.“When agents leave us, they lose Freedom’s systems and integrated teams. They don’t want to leave because of that.” The platform’s visibility also sharpens management. Leaders can see who’s on top of leads, where listing the entire business end-to-end. Listing coordinators, marketing, contracts, and sales collaborate with agents inside a single interface, not by email. Even buyers and sellers get secure logins, keeping conversations, approvals, and updates in one place. That matters strategically. In an industry where switching brands can feel like “changing shirts,” Freedom’s platform creates real differentiation— With the owner Josh Sherwood and Aimon Bebendorf, Head of Freedom Media 4 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 10
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