since Veneziano’s early days, and the company has remained at the forefront of these changes. Dickson points to a broad “upgrading” trend, with consumers increasingly seeking out higher-quality coffee in the fast-moving consumer goods (FMCG) sector. Traceability and sustainability are also top priorities, with specialty roasters offering greater transparency through direct relationships with farmers. This resonates strongly with consumers who want to know where their coffee comes from and how it’s produced. Other shifts include the rising popularity of cold beverages, alternative milks, and coffee substitutes, all of which NCG is incorporating into its offerings. “We see these trends as opportunities,” Dickson notes.“They allow us to broaden our product range and reach new customers.” INNOVATION THROUGH COMPETITION AND GLOBAL INSIGHTS Innovation remains at the heart of Veneziano Coffee Roasters and flows through to all other NCG brands. The company continues to stay ahead of industry 5 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 09 VENEZIANO COFFEE ROASTERS
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