Profit for Purpose at Enterprise Scale

Leveraging technology for winning results

From two founders in 2004 to a 400-person international team today, DB Results has grown on a simple but demanding idea: use technology and commercial discipline to deliver profit for purpose—and prove it at scale. Headquartered in Melbourne with offices in Sydney and Brisbane, and delivery hubs in Manila, Hong Kong, and Bangkok, the company now serves regulated and impact-heavy sectors where digital execution directly affects lives: health, energy & utilities, financial services, and the public sector.

“We asked our people where they wanted us to make a difference,” says Co-founder Andrew Dean. “They chose Health, Environment, Lifestyle and Poverty—so we organized the business around those pillars. And we keep ourselves honest with B Corp accreditation.”

A purpose that audits itself

DB Results earned B Corp certification during the pandemic—an intentionally rigorous process the company embraced not as a marketing badge, but as an external control system. “You can tell yourself how great you are and start believing it,” Dean notes. “B Corp forces the evidence—policies, measurements, outcomes—so purpose isn’t just intention; it’s audited practice.” Now approaching renewal, DB Results is moving early to align with the new, higher B Corp standards.

Certification also opened doors. The firm was featured by the BBC in its Common Good series, which spotlighted organizations delivering measurable community impact. That feature catalyzed DB Results’ decision to expand the reach of its wellness product (more on that below) from Australia to 140 countries.

Products for purpose — outcomes over effort

DB Results sits at the intersection of consulting, product, and IP—with a strategic tilt toward productized solutions as AI reshapes traditional consulting. “We’re shifting from body-hours to outcomes and solutions,” says CEO Gavin Bunshaw. “AI will replace more commodity consulting. Our advantage is the domain IP and products we’ve already built.”

Dean lists some key examples:

  • My Okay (MOK): Originally conceived during Australia’s catastrophic bushfires—and then widely adopted during COVID—MOK is a self-check mental health and wellbeing app used by frontline responders, clinicians, staff, and volunteers. It’s now available in 140 countries and provided free to a growing list of nonprofits, including The Salvation Army, Mental Health Foundation Australia, Down Syndrome Victoria, Men With Spirit, and Outside the Locker Room. “We prefer a hand up to a handout,” Bunshaw says. “Technology can deliver a 10,000:1 impact if you design for scale.”
  • LenexaCare: Partnering with a Melbourne innovator, DB Results is commercializing smart bedsheet technology that measures weight and movement to predict and prevent pressure injuries. Trials have reported zero occurrences where deployed. The solution is gaining traction in Thailand and beyond.
  • Guardian: A unifying aged care and hospital-at-home dashboard that aggregates multiple monitoring feeds into one view, helping people stay at home longer and enabling providers to manage risk and response more efficiently.
  • iPAS & iClaims: Policy administration and claims platforms that lower operating costs and improve service levels for insurance and superannuation providers—“a lifestyle enabler,” as Dean frames it, in the sense that strong financial safety nets protect quality of life.
  • Customer self-serve for utilities & tax: Digital self-service modules that reduce service costs while helping customers understand and manage usage, a win for both affordability and environmental outcomes.
  • NDIS Participant App: For Australia’s National Disability Insurance Scheme, DB Results built an accessibility-first participant app designed for users with diverse abilities (vision, hearing, cognitive, and motor). “We engineered for inclusion from the ground up,” Bunshaw notes.

Beyond product, the firm’s Advisory arm handles independent validation and verification (IV&V), complex operating models (SIAM), and market reforms, including work aligned to the Australian Energy Market Operator (AEMO) transition.

When philanthropy is a line item — and a lever

Dean points out that DB Results doesn’t silo impact; it budgets for it. Recent years saw roughly $3 million in philanthropic investment—about 40% of profit—focused on digital assets that compound value for communities. Dean summarizes recent investments as including:

  • PROSTMATE (Australian Prostate Centre): A comprehensive online platform for prostate cancer support, built by DB Results and now operated by what’s branded as Rural for broader reach. “We spent millions building it,” Dean says. “It’s one of the leaders—and it’s there for patients who need vetted, multidisciplinary guidance.”
  • Hand-in-Hand: During COVID, DB Results re-engineered the admin backbone for a clinician peer-support network, allowing the organization to scale support without scaling overhead. “We help reduce friction so charities spend money on impact, not administration,” Bunshaw adds.

The philosophy is consistent: deploy the firm’s excess capacity—engineers, designers, architects—where technology can generate outsized social returns.

 

Culture that spells results

Culture is a designed system at DB Results. Employees are grouped into the HELP “houses” (Health, Environment, Lifestyle, Poverty), which guide both community projects and internal ideation. “It embeds purpose in the rhythm of the company,” Dean says. Values “spell out” RESULTS, but two principles dominate: outcomes over effort, and enjoyment at work.

“You spend half your waking life at work—you should enjoy it,” Bunshaw says. “We’re a competitive family: competitive about outcomes, not against each other.” The firm looks explicitly for people who are career-driven and mission-driven—professionals who measure success by what changed for customers and communities.

Real-world snapshots range from sponsoring an All Abilities basketball team in Werribee, to staff-led book and equipment drives to the Philippines and Samoa, to fundraising with customers for clean water wells in Africa.

B Corp in practice: governance, transparency, and growth

DB Results’ B Corp journey began with a self-assessment that cleared the 80-point threshold, followed by three years of evidence gathering and remote audits during COVID. The company now treats the framework as operating guidance—tightening policy, capturing metrics, and aligning leadership incentives to measurable social and environmental outcomes.

Just as notably, the certification changed conversations with enterprise and government clients. “B Corp unlocks different stakeholders,” Dean says. “We talk not only about system modernization or product rollout, but about societal benefit and policy impact. That alignment attracts like-minded partners.”

Health, energy, finance — where impact and regulation meet

Dean highlights that the firm’s four target verticals map directly to HELP:

  • Health: Hospitals, aged care, disability services, mental health, cancer support—where patient journeys and workforce wellbeing benefit from intuitive, accessible digital tools.
  • Environment (Energy & Utilities): Customer portals, usage analytics, and market-reform programs that help providers lower cost-to-serve while empowering households to reduce consumption.
  • Lifestyle (Financial Services): Insurance, claims, and superannuation systems that stabilize households and businesses—resilience infrastructure at national scale.
  • Poverty (Inclusion): Solutions that lower the cost of access (from self-serve to mobile-first pathways), improve service equity, and amplify local capability through education partnerships.

Product-first future, AI at the core

Looking ahead, DB Results is executing a five-year pivot that accelerates product-based solutions and agentic/GenAI capabilities. “We’re taking what we’ve learned in regulated industries and wrapping it as repeatable products,” Bunshaw says. “AI augments decisioning, triage, and case handling—but the outcome is what counts.”

On the go-to-market front, the company is re-entering the United States and building out Europe, after the two-year non-compete window tied to a previous U.S. divestment. “Geographic expansion complements the product shift,” Dean notes. “We’ll keep Melbourne as our anchor—and build delivery where our customers need us.”

DB Results is also testing community collaboration models—an idea born out of COVID’s isolation. “There’s no single platform that pulls local life together—support groups, clubs, GPs, tradies,” Bunshaw observes. “We’re exploring neighborhood-scale solutions where technology is the enabler and the community is the operating system.”

Meanwhile, the firm is taking “My Okay” to the airwaves with “Wellness Wednesday,” a radio segment that blends practical mental-health tips with stories from the frontlines—another channel to normalize help-seeking and share tools that work.

 

A hand up, at enterprise scale

DB Results’ growth story is essentially a governance story: codify purpose, measure it, build products that scale it, and reinvest wins where they multiply benefit. It’s why the company can cite philanthropic spend as a percent of profit, and also point to apps, platforms, and outcomes that keep delivering long after a donation would have been spent.

“You need money and execution to change things,” Dean says. “Our job is to apply technology and operating design so that change sticks—for customers, for sectors, and for the communities we all live in.”

In a market crowded with good intentions, DB Results’ promise is resolutely operational: deliver results, prove impact, and make purpose compounding. The rest—certifications, case studies, even BBC features—are just the receipts.

AT A GLANCE:

Name: DB Results

What: A leading IT consulting firm with an eye to what makes companies profitable

Where: Melbourne Australia with satellite offices throughout Australia

Website: www. dbresults.com.au

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