Business View Oceania | April 2021

65 66 BUSINESS VIEW OCEANIA APRIL 2021 BUSINESS VIEW OCEANIA APRIL 2021 0800 850 060 | rlbpackaging.co.nz We're one of New Zealand's preferred suppliers, offering the total strapping solution. The Strapping Specialist. Market Leading Consumables Leading Tooling & Equipment The Best Onsite & Offsite Servicing > > > JUKEN NEW ZEALAND LTD . and it has some major advantages over traditional sawn timber used for residential and commercial framing applications.” As any business owner or CEO can attest, it’s always a challenge to educate clientele on a company’s new, innovative products. With Juken New Zealand’s large workforce, they’ve taken a unique route of channelling this messaging through their sales division. Having a small and motivated sales team, their route to market, including marketing messaging, is through their trade merchants. This requires one-on-one time with a real hands-on approach. Juken’s trade merchants spend a lot of time with other trade merchants, builders, and architects who are able to educate their clients on Juken products. In the wood product world, keeping up with technological advancements is important. Wilmshurst reports, “A big focus for us is automation. Most importantly research and and international customers. Juken has four operational mills, all in the North Island. And we also have two forest estates located in the North Island, one in Gisborne and one in Wairarapa. We have around 630 permanent staff on the books across the four mills locations – these individuals can process about 355,000 cubic metres of wood output from our mills.” At its core Juken New Zealand is deeply focussed on utilizing every piece of timber that comes from their forests, ensuring that the total of 40,000 hectares is sustainably managed and harvested. It’s this attention to detail that ensures they get the most out of their products. Wilmshurst elaborates, “We do our utmost to utilize every part of the log, and prune for those high-quality (appearance grade) wood products. The smaller parts of the tree will be peeled and made into laminated products, such as laminated veneer lumber and laminated solid wood products. The core of the log will be used for fuel to run our boilers, and in the drying processes at the mills. Very little is wasted.” Juken New Zealand also ensures they forest manage the areas professionally. This is done to guarantee that the product is right when it reaches the mill after all of the years of growing. During this management stage they also watch out for pests and diseases. But it’s the reforesting that is vital for the company’s future as well, as the native environment. “Both of the forest estates are sustainably managed, conducting the proper silvicultural regimes required,” says Wilmshurst. “We’re also making sure we are maintaining blocks native to New Zealand.” As a company with international ambitions and clients, Juken New Zealand is blessed that the country is considered a low risk when it comes to pests, compared to North American mills. It’s also important for Juken to follow stringent shipping processes, not just for environmental reasons, but for business reasons. In testament to the true international players they are, around 45 to 50 percent of their volume product will go offshore, as a mixture of log and also finished processed products that are manufactured in New Zealand. Among Juken’s wide range of finished products that they sell into the domestic and international markets are: Triboard, Triboard TGV, Superstrand, Strandboard, and Spaceboard, as well as framing timbers and solid timber products. All Juken products are manufactured using the best technology and environmental practises at the company’s mills. This includes some truly innovative products. Wilmshurst notes, “The LVL J-Frame is a fantastic product,