Business View Oceania | April/May 2022

43 44 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 4 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 4 PORTA years ago. Our belief is relationships don’t last as long as they have with us unless there are benefits for both parties, so we keep that front of mind when we’re working with our suppliers. And I think that’s why we’ve got numerous relationships, both locally and overseas, that have been in place for such a long time.” Alongside their commitment to positive business relationships, Porta fosters an environment that rewards flexibility, customer centricity, and the ability to identify, understand, and prevent problems before they occur. Mr. Jovanovski explains, “Change is constant. If you want to remain relevant, then you need to continue to challenge yourself to better understand and serve your market. In order to be genuinely customer centric, we have to hone our ability to understand and adapt based off customer needs. There’s a real need to modernise how we do business in the building industry. There’s so much opportunity to do more- rather than their flexibility in meeting market demands as a major differentiator. “It can be tough to be unique in our sphere. We’ve worked hard to build a reputation and a network that recognises our history and our expertise as second to none. I would say it’s our ability to identify and meet expectations as they develop that really sets us apart. We have access to our own species here in Australia and our own sawmill, but also a supply chain that is diverse enough to support our ventures as we move with the marketplace.” Mr. Jovanovski continues, “We also have a number of long-standing relationships that were formed originally with our owner many restaurants to retail, educational facilities, hotels, apartments, and more. We access both raw material and finished goods; our timber comes from local Tasmanian oak logs as well as international species from our partners in New Zealand, Asia, and the Americas. Our timber is processed in our Tasmanian sawmill and sent to Melbourne to complete manufacturing at our moulding facility.” A team of 120, the business works across the country in every state and territory to manufacture and distribute their products. Leading a market that at times, Mr. Jovanovski says, makes it difficult to be different, Porta cites We take pride in being one of Australia’s leading suppliers of decorative timber products to the home improvement, building, trade and commercial sectors. @portatimber @porta_timber INNOVATIVE TIMBER SOLUTIONS 1300 650 787 | sales@porta.com.au | porta.com.au Stylist: Bree Leech: Photographer Mike Baker. Product: Porta Contours, Crest