Business View Oceania | April/May 2022

53 54 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 4 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 4 Ryan Anson is the RV Business Development Manager “Our RV department was created to provide speciality solutions to the recreational vehicle industry. We have experienced steady growth since its inception, and have a great range of products including RV steps, levelling, cargo and room slides, utility trays, chocks, cargo control, etc. We focus on products that make life easier and safer on the road.” Norden Group operates as a team of approximately 20 from their headquarters in Melbourne, Victoria. Their honest and transparent approach to business has earned them a reputation as one big family. Mark elaborates, “When I joined Norden Group, it really was like entering a family. We have a number of staff that have worked with us for between 20 and 45 years. For example, our workshop manager started with us over 40 years ago as an apprentice. We even have some key team members that have gone away on their own ventures and have come back to us years later. I don’t think you get that sort of commitment and lengthy tenure without a great working environment. The strength of our organisation is definitely in our people and our attitude. We are interested in our clients’ needs, their problems, and solving those problems. And we have an open mind- yes, we’ve been in business for over 60 years, but we certainly aren’t stuck in our ways. We are always questioning our methods and saying, ‘what can we do better? How can we improve?’ even if things are going perfectly. Because that’s what a good business does- they keep evolving over time.” Looking to the future, Norden Group expects to grow their Norden RV network, and will develop the technology behind their Conversion division to support Australia’s shift to electric vehicles. Rob concludes, “We are getting ready to see how we can work on electric vehicles. There’s a lot of preparation to do, and we are looking overseas to research how best we can support the big shift when it comes for the vehicles we convert. We are starting preliminary dialogue with manufacturers to see what their plans are, so we can match our solutions accordingly. We don’t have all the answers yet, but we are certainly further ahead than we were a year ago, and we expect significant growth in the months and years to come. Again, it’s a challenge, and we do love a challenge- especially one that will demonstrate our ability to meet the market.” NORDEN GROUP PREFERRED VENDOR/PARTNER n Dandenong Steel P/L www.dandenongsteel.com.au sales@dandenongsteel.com.au Dandenong Steel o ers a wide range of products. We cut to length and o er a prompt turn-around, with no job too small. Beams • Channels • Pipe • Sheet • Merchant Bar RHS • Tube • Bright Bar • Stainless Steel & Aluminum (03) 9793 3348 26 Glomar Crt, Dandenong Sth. 3175 VIC www.dandenongsteel.com.au