Business View Oceania - April 2024

BLENDING CRAFTSMANSHIP AND COLLABORATION Simpson Residential adopts a unique construction approach in a region with a relatively small population and geographical isolation from larger urban areas in New Zealand. Unlike many counterparts who heavily rely on subcontractors and specialized trades, Simpson Residential takes on an extensive range of tasks and manages the entire build process internally. From pouring concrete floors to erecting frames or structurally insulated panels, constructing roofs and claddings, and handling insulation and interior linings, Simpson Residential oversees every aspect of the construction process. This hands-on approach contrasts practices in larger urban centers, where multiple trades are typically involved in various tasks. By handling these processes in-house, Simpson Residential ensures higher quality by eliminating potential gaps between trades and ensuring seamless coordination from one stage to the next. The company’s cohesive operational model, marked by a high degree of vertical integration, is crafted for efficiency and reliability. Utilizing technology is 21 BUSINESS VIEW OCEANIA VOLUME 06, ISSUE 04 SIMPSON RESIDENT IAL LTD