“When the founders built the distillery, they didn’t reference Scotland, Kentucky, or even other Tasmanian distilleries,” Charge says. They designed it themselves and built something truly unique. Key among those innovations are the stills. “We have enormous stills,” Charge notes. “Our wash still is 60,000 liters—that’s about twice the size of the largest stills in Scotland. Our production process is lengthy and slow, which affects the flavor profile of the spirit. The result? It is a whisky unlike any other—incredibly recognizable for its tropical notes and complexity.At major events like Whisky Live in Paris, the feedback is consistent: this is not just another Scotch imitator or a bourbon cousin. It’s Hellyers Road, distinctly Tasmanian. “There’s a whole range of factors—from our distillation process to our maturation practices— that give our whisky those unique characteristics,” Charge says. AGED TO PERFECTION Hellyers Road is best known for its aged whiskies— an area where it holds a clear competitive edge. “We hold more than 90% of all aged Australian whisky, by which I mean 18 years or older,” Charge reveals.“That comes back to the original investment. Because they started in the ‘90s, they were laying down whisky long before anyone else was considering age statements. Among the standouts are their 21- and 22-year-old whiskies, typically matured in American oak or sherry casks. One particularly rare release—a 20-year-old collaboration with the U.S. luxury brand Rare Hare— sells for $1,000 USD per bottle and has achieved strong international sales. Yet their most popular expression is the Double Cask, a rich and balanced whisky that captures the essence of Hellyers Road’s aging process and craftsmanship. IMMERSIVE WHISKY EXPERIENCES Beyond bottling premium spirits, Hellyers Road has become a key tourism draw in northwest Tasmania. 53 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 04 HELLYERS ROAD DISTILLERY
RkJQdWJsaXNoZXIy MTI5MjAx