while also managing packing and direct distribution to major supermarkets across Australia. It’s a model that not only ensures freshness and food safety but also supports greater transparency and traceability for customers seeking ethically produced goods. This holistic approach yields several benefits. Operationally, it allows the company to remain agile and responsive to market demands. Strategically, it fosters long-term sustainability by reducing reliance on external suppliers and increasing control over costs. Most importantly, it strengthens the relationship between producer and consumer— something Hobbs considers central to the company’s ethos. “We’re not just the farming side,” she says. “We’re in touch with the supply chain all the way through.” EVOLVING WITH THE MARKET Staying relevant in a rapidly changing food landscape means staying attuned to consumer trends. Hobbs is acutely aware of how preferences have shifted.“Back many years ago, people would buy whole chickens to roast.” Remove quotation Now, the shelves are full of cut pieces, value-added options, even ready-to-eat or frozen meals,” she explains. This evolution is not limited to poultry. The horticulture division has seen similar shifts. “We’ve seen a significant increase in snacking produce, including mini cucumbers and tomatoes. We tried those years ago, but the market wasn’t ready. Now it is.” By staying close to their products and even closer to their customers, Inglewood Farms and the family group has demonstrated remarkable foresight in adapting to their needs. “It’s about understanding demand and being prepared to pivot when the time is right.” LOYALTY AND LONG-TERM PARTNERSHIPS Behind Inglewood Farms’ success is a network of enduring relationships built on loyalty and trust. 63 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 04 INGLEWOOD FARMS
RkJQdWJsaXNoZXIy MTI5MjAx