1,500 people,” McCloskey says.“Because we still act like a tight-knit team.That’s what happens when you build on a strong foundation.You can grow—but you never lose your core.” ELEVATING THE EXPERIENCE Initially, The Fresh Collective outsourced its service staff to focus solely on food quality. But McCloskey soon realized that world-class cuisine had to be complemented by equally excellent service. “Eventually, we began hiring and training our own staff. Whether it’s for events or our cafés, the level of service must match the food. That consistency is non-negotiable.” What began as a corporate catering company soon evolved into a multifaceted enterprise, offering everything from fine dining to event planning and playing a pivotal role in marketing and driving business for venue partners. “When we go into a venue, we take responsibility, not just take the space. We market it. We bring in the clientele. We work to make it a success for both parties.” HIRING WITH HUMANITY At the heart of The Fresh Collective is a purpose far deeper than profit margins and performance metrics. For McCloskey, the accurate measure of success lies in the positive impact the business can have on people’s lives. “One of my core reasons for being in business is to create great jobs for hospitality people,” McCloskey explains.“I believe good employment can transform lives. It gives people a sense of purpose, structure, and pride—which we strive to offer at every level of our company.” This philosophy is not just a slogan—it is embedded into the organization’s DNA. From senior executives to dishwashers and baristas to event planners, The Fresh Collective has cultivated an environment where employees feel seen, supported, and empowered. The company goes beyond traditional recruitment, 76 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 04
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