expectations. “The second is the local market,” he continues. “The quality of our asset and the guest offer is unmatched in the area, and that keeps people coming back.” Whether it’s a weekend escape, a work trip extended into leisure, or a local enjoying a staycation or night out,The Ville caters to every tier of traveler, providing a sense of luxury and escapism without needing to leave the region. This dual appeal—balancing local loyalty with national reach—has proven to be a key pillar of their sustained growth and brand reputation. POWERING HOSPITALITY Behind the scenes of The Ville and Ardo’s awardwinning guest experience is a team of over 1,100 people—a diverse workforce of locals, full-time staff, part-timers, casuals, and visa holders. “Staffing is probably our biggest challenge in Townsville,” Richardson admits. “That’s not unique Ardo 86 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 04
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