was growing into a symbol of its spirit. What started as a local brew poured only locally in Christchurch, has since evolved into an international awardwinning and a nationally distributed craft beer brand with a capacity of over 2 million liters. With substantial investments in new tanks, packaging locals and tourists, including cruise ship visitors discovering Christchurch’s creative undercurrent. CASSELS BEER: FROM COMMUNITY ANCHOR TO NATIONAL BRAND While The Tannery became a physical manifestation of Christchurch’s regeneration, Cassels Brewing Co. Cassels Brewing Co. founders Zak Cassels and Joe Shanks 106 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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