systems, and national distribution, Cassels Brewing Co. has matured alongside the craft beer industry.Yet it hasn’t lost its soul. “All of our packaging artwork is done by a local artist,” Moir shares.“There’s a real pride in what the brand represents. It carries the family name and that matters.” Cassels Brewery remains deeply connected to its roots. The original brew pub is still considered the brand’s “spiritual home” and is only a stone’s throw away from the production brewery site, offering patrons a chance to experience the beer at the source. HOSPITALITY AND EVENTS: WHERE COMMUNITY GATHERS Alongside brewing and retail, Cassels operates a robust hospitality and events business.The Brewery Bar at The Tannery remains a local institution and has become more than a watering hole—it’s a destination for locals to meet and gather. Meanwhile the stunning atrium space in The Tannery’s main building is also a venue for weddings, corporate dinners, birthday celebrations, and fashion shows. Its iconic architecture and layout make it a popular setting for gatherings of every kind, offering a uniquely Christchurch experience—fusing heritage with hospitality. CULTURE: OWNERSHIP, OPPORTUNITY, AND A SHARED MISSION With approximately 70 employees across all business divisions, Cassels is a lean but diverse operation. The team spans manufacturing, hospitality, sales, finance, and marketing—with a strong sense of crossfunctional collaboration. “One of the most incredible things here is the ownership mindset,” says Moir. “People really treat the business like it’s their own. It’s powerful—but sometimes we have to remind folks we’re trying to row in the same direction!” That entrepreneurial energy has fueled internal growth and development.The brewery, in particular, has seen staff rise through the ranks—some even moving on to become head brewers elsewhere in Christchurch. 107 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08 CASSELS BREWING CO
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