and waste, 90% recyclable packaging, with a full transition from bottles to cans nearly complete, vehicle electrification, replacing diesel sales fleet vehicles with hybrid and EV options. Meanwhile further plans exist for a 50% reduction in cardboard usage—pending receipt of a key piece of equipment, as well as solar installation projects in development for both The Tannery and production brewery “These have all been great for the planet,” says Moir, “but they’ve also had margin benefits. When sustainability and profitability align, that’s the sweet spot.” ANCHORED IN COMMUNITY Throughout all its ventures, Cassels maintains a deep commitment to its local community. Nowhere is this more evident than in its ongoing involvement with the Heathcote River cleanup, which is a cause the family championed long before it became a citywide initiative. “Alasdair and the family just have this incredible sense of place,” Moir notes. “They know they have a responsibility as leaders in the community.” WHAT COMES NEXT Having weathered natural disasters, economic headwinds, and an increasingly competitive market, Cassels stands poised for a new phase of strategic, purpose-driven growth. The hospitality business is “humming,” according to Moir, and needs little disruption—just subtle evolutions to stay relevant, like embracing delivery platforms such as Uber Eats. The Tannery, now near full occupancy, is approaching its development ceiling in the short term, but long-term property visioning is underway. In the brewing space, the focus is shifting from 110 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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