This flexibility is supported by data-driven decisionmaking. With centralized POS systems feeding back real-time analytics, the company tracks best-sellers, underperforming items, and pricing sensitivity. Surveys and voting systems ensure franchisees have a voice in key changes. NAVIGATING HEADWINDS WITH RESILIENCE Like many hospitality businesses, The Coffee Club New Zealand faced unprecedented challenges during the COVID-19 pandemic. With complete store closures—particularly in Auckland—for up to 16 weeks and extended periods of takeaway-only operations, the brand had to dig deep. “We’re not a takeaway brand by nature,” Jacobs admits.“But our franchisees are incredibly resilient. They adapted, pushed through, and supported each other.” Even post-pandemic, operational hurdles have persisted—from global egg shortages and recordhigh coffee prices to supply chain disruptions. Despite these challenges, The Coffee Club has maintained momentum thanks to a strong internal culture and a loyal franchise network. A CULTURE OF GIVING BACK Community has always been central to The Coffee Club ethos, and that commitment shines through in the company’s long-standing charitable partnerships. For over 15 years, the brand has supported KidsCan, a New Zealand organization providing raincoats, shoes, hygiene products, and meals to children in low-income schools. “We also work with SPCA and Pet Refuge,” Jacobs shares. “Pet Refuge is an incredible initiative that offers temporary safe housing for pets when families flee domestic violence. We’re proud to be part of helping those families stay whole.” 117 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08 THE COFFEE CLUB
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