These partnerships reflect the personal values of the leadership team, who gravitate toward causes supporting kids and animals. As Jacobs puts it, “It’s where our hearts are.” INVESTING IN INNOVATION The Coffee Club isn’t resting on its laurels. In August 2025, the company will roll out a brand-new beverage menu anchored by a significant investment in cutting-edge American blenders. The $200,000 purchase—partially subsidized by the franchisor— will enable the launch of a cold drink range that’s poised to transform the company’s afternoon trade. “We’ve always been strong in the brunch and lunch space,” Jacobs explains.“But afternoon revenue drops off. We see an opportunity to appeal to a younger demographic with a premium cold beverage offering.” The new range is expected to draw in high school students, post-work crowds, and casual social groups—customers who might otherwise head to QSR brands. This innovative push reflects a broader strategy to diversify revenue streams and futureproof the brand. EMPOWERING FRANCHISEES, ENRICHING LIVES Beyond new products and growth targets, The Coffee Club’s mission remains rooted in empowering people—especially franchisees and team members from immigrant communities. Jacobs is especially proud of the many “New New Zealanders” who’ve built thriving careers within the brand. “We’ve seen people arrive in the country with limited English and almost nothing to their name. A few years later, they’re successful franchisees or managers. That’s incredibly rewarding,” he reflects. Currently employing 800 to 900 people across its network,The Coffee Club serves as both an economic 120 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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