ORIGINS: FROM INDIVIDUAL GEMS TO A UNITED BRAND StayCo’s story begins with a collection of properties that once operated independently, each with its own charm and challenges. These “little islands,” as the team describes them, were brought together under a single umbrella by Finexia, a listed finance company with a keen interest in active investments. What began as a financial strategy quickly evolved into something far more personal. “As we took on each property, we realised they all had life, personality, and loyal communities around them,” explains Cheree van Wijk, Group Sales and Revenue Manager. “Our vision shifted from simply managing investments to creating something cohesive, guestfocused, and lasting.” With Melissa Pearson at the helm as General Manager, the StayCo team focused on the process of integrating operations, aligning values, and preserving what made each property unique, while building a unified brand with the ability to scale sustainably. A DISTINCTIVE PORTFOLIO OF PROPERTIES StayCo’s current portfolio includes a diverse collection of properties across the Gold Coast, each with its own personality and guest appeal: • Artique in Surfers Paradise captures the vibrant energy of the city, offering a variety of vantage points of the beach or the city. With one, two and three bedroom apartments - or even a Penthouse for that extra special stay – it’s popular for couples, families, and international travellers. Artique’s Manager, Josh, has been in his role for 12 years and enjoys a fabulous relationship with the body corporate and owners. • Belle Maison is one of the most established buildings in the area, a visually striking property known for its expansive grounds, oversized apartments, and longtime manager Geoff, who has cultivated strong relationships with owners and returning guests for more than two decades. • South Pacific Plaza offers breathtaking beachfront views from nearly every apartment, with a loyal 135 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08 STAYCO
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