following thanks to longtime managers Sharon and Jim, whose warm, familiar presence is part of the experience. In the middle of Broadbeach and still absolute beachfront, you must book early to secure this gem. • Bel Air on Broadbeach, one of the most iconic properties in the region, boasts three Mediterranean-inspired towers, expansive resort facilities, and a high-visibility location directly across from Pacific Fair Shopping Centre. With a dedicated team that includes valued staff who have been part of Bel Air for more than 10 years, the property continues to foster a warm, positive culture and drive strong growth in its holiday letting pool. • Ocean Pacific Resort home to StayCo’s head office, delivers a boutique experience with stunning ocean views, modern design, and a perfect balance of location and luxury. Ocean Pacific is managed by the vibrant Jacki, who puts her heart and soul into managing the building and forging great relationships. Across the portfolio, all properties offer one, two, and select three-bedroom apartments and penthouses, catering to both families, couples and groups. “Our guests are loyal,” notes Pearson. “Many have been coming for years. They know the managers, they know the buildings - it feels like coming home.” A GUEST-CENTRIC APPROACH While each property appeals to a slightly different audience, StayCo’s guest profile generally spans two key groups: returning older couples and families. Surfers Paradise also draws younger travelers and international visitors, while proximity to the Gold Coast Convention Centre and The Star Gold Coast has opened new opportunities in the corporate segment. What sets StayCo apart is its ability to tailor each guest experience without compromising consistency. From facilities to service standards, each property meets brand benchmarks while preserving its own charm. In a surprise twist, the company has seen significant traction in corporate travel despite its family resort 136 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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