reputation. “It’s been a pleasant surprise,” van Wijk says. “Our properties are well-located and fully equipped, making them ideal for extended stays or business trips.” THE BUSINESS MODEL: SMART INVESTMENT, PERSONAL MANAGEMENT Formed in 2021, StayCo operates under an innovative ownership and investment model. Finexia established a fund to acquire and manage resort properties, giving StayCo the financial backing to grow strategically. Unlike many large hospitality groups, StayCo isn’t interested in a cookie-cutter rollout. “We could have acquired 20 properties all at once,” says Pearson. “But instead, we focused on getting it right by streamlining processes, investing in technology, and maintaining the human touch.” By centralising operations while empowering on-site managers with autonomy, StayCo offers the best of both worlds: efficiency and empathy. konceptkonnect.com enquiries@konceptkonnect.com +61 429 969 581 DELIVERING BESPOKE, TAILORMADE AND CUSTOMISED SALES & MARKETING SOLUTIONS TO ACCOMMODATION PROVIDERS IN AUSTRALIA AND OVERSEAS SOLUTIONS FOR GROWTH Revenue Management & Online Distribution Systems Sales Representation & Business Development Digital Communications & Social Media Management 138 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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