“We can now train reservations staff specifically for that role by boosting conversions and enhancing guest service,” says van Wijk. “And at the same time, our front desk teams can focus on what matters: connecting with guests face-to-face.” Built entirely from the ground up, StayCo’s marketing and revenue management team now delivers all campaigns, digital strategy, and pricing decisions internally. This hands-on approach ensures agility, stronger brand consistency, and the ability to respond quickly to market shifts without relying on external agencies. StayCo also leverages market intelligence tools like STR and Lighthouse, enabling the revenue team to track industry benchmarks, monitor competitor pricing, and make informed, dynamic pricing decisions without relying solely on automated thirdparty platforms. “We use data daily,” she adds. “But it’s still people making the decisions. That’s how we stay agile and accountable.” LOOKING AHEAD: GROWTH AND REFURBISHMENT Having fine-tuned its operations, StayCo is now ready to resume expansion. With strong financial support from Finexia and clear performance benchmarks across the group, the company plans to acquire two to three new management rights over the next two years—starting with the Gold Coast and potentially expanding into other compatible regions. To drive this next phase, StayCo has just appointed a Business Development Manager and a dedicated Head of Acquisitions and Facilities Management, strengthening the company’s capability in both growth and the caretaking/building management side of the business. “We’re back in acquisition mode,” confirms Pearson. “We’re looking carefully at opportunities that fit our brand and operations.” Alongside expansion, a major refurbishment initiative is underway. StayCo is actively supporting apartment owners with upgrade recommendations 140 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
RkJQdWJsaXNoZXIy MTI5MjAx