and is also exploring opportunities to purchase and refurbish units independently, enhancing the quality of available inventory and guest satisfaction. “It can be hard to get 50 individual owners to refurbish units on the same timeline,” explains van Wijk. “By investing ourselves, we can help raise the overall standard and guest experience.” A HUMAN-FIRST BRAND IN A COMPETITIVE MARKET Perhaps the most powerful differentiator for StayCo is its people-first philosophy. Despite being a relatively new company operating within a structured investment model, the team remains grounded in values of service, care, and connection. “We’re not a big corporate chain,” says Pearson. “We’re a tight-knit, owner-focused company that understands what it takes to manage and grow resort properties without losing their soul.” From personalised marketing strategies to direct engagement with unit owners, StayCo’s team works tirelessly to ensure that every stakeholder from the guest, manager, owner, and investor, feels informed and valued. “Hospitality is about connection,” van Wijk concludes. “With the right systems in place, we can focus on what really matters; building relationships, creating memorable stays, and growing a brand that people want to be a part of.” PREFERRED VENDOR/PARTNER n Koncept Konnect www.konceptkonnect.com Koncept Konnect is a trusted sales and marketing partner to the tourism and accommodation industry. With deep hospitality expertise and strong industry connections, we deliver tailored solutions that drive occupancy, revenue, and yield. Our flexible, cost-effective approach is results-driven—and our clients value our collaborative style and commitment to their success. 142 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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