in what they’re building. PCM Projects’ internal culture has developed organically over the years, shaped by people who are as passionate about their craft as they are about supporting each other. “It’s a really cool culture,” says PCM leadership.“Many of our team members have been with us for a long time. They understand the way we work, and they play a huge role in shaping how we show up for our clients.” The company operates with a service-first mindset— an approach that’s become increasingly vital as the construction industry has shifted from a productfocused to a service-focused model.“We’re no longer just delivering a product,” they explain.“Clients want to be part of the process. They want transparency, communication, and collaboration.” Navigating this shift has required robust management systems, clearer processes, and an unwavering focus on client experience—an area where PCM excels. RESPONDING TO INDUSTRY DISRUPTION The COVID-19 pandemic left few industries untouched, and residential construction was no exception. PCM Projects saw firsthand how the market changed—both in pricing and competition. Material costs soared, new builders emerged in the luxury segment, and clients became more priceconscious. “The market really split into three categories,” explains PCM: “clients who care about quality above all else, clients who focus purely on cost, and those who are driven by a combination of time and budget constraints.” These shifts introduced complexity in project estimation and client education. Yet PCM Projects navigated these challenges with poise, ensuring that quality and service remained non-negotiable. BUILDING SMARTER WITH TECHNOLOGY To further enhance client experience and project efficiency, PCM Projects has embraced innovation in the form of artificial intelligence and construction software. The adoption of AI-powered platforms has allowed the company to streamline workflows, 28 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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