community groups just made sense for us.” CHALLENGES AND RESILIENCE Like many in the building sector, Pycon faced extraordinary challenges during the COVID pandemic. Demand for homes increased sharply, material prices surged, and supply chains became unpredictable. These pressures tested every aspect of the business. “It was one of the most difficult times we have ever faced,” Adam explains. “Time frames stretched out, trades were under huge pressure, and costs were rising almost weekly. But in those tough times you either adapt or you fall behind.” Rather than slow down, Pycon used the period to improve its systems and processes. The company also moved ahead with a rebranding initiative that had been on the table for some time, refreshing its image and strengthening its presentation to clients. “The rebrand was something we had been considering for a while,”Troy shares.“It happened to take place during one of the most challenging times, but it gave us a clearer way to present ourselves and connect with more people. It turned out to be a really positive move.” AWARD WINNING CRAFTSMANSHIP Pycon’s commitment to quality has been consistently recognised by the industry. The company was named Housing Builder of the Year by the Master Builders Association Newcastle, among multiple other industry awards including for its larger multidwelling projects. “Those awards were very special for our team,” says Adam. “They were a recognition of the effort and care that goes into every home. Quality is one of the most over-used words in our industry—easy to promise, far harder to achieve. It’s our foundation, so that every home we build truly reflects the quality we stand behind.” Troy adds that building homes is about much more than the physical structures.“The emotional aspect of what we do cannot be overstated. Handing over the keys to a family who is moving into their home is a powerful experience. It is one of the reasons people in this industry stay passionate about it.” 38 BUSINESS VIEW OCEANIA VOLUME 07, ISSUE 08
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