Business View Oceania

3 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 12 L aunched in 2016 by personal trainer and women in business guru Bek Strachan, RBB entered the market with a bang as Australia’s first High Intensity Interval Training (HIIT) studio to use a beat, rather than a timer or countdown, to mark exercises. Dubbed ‘The RBB Effect’, this approach to HIIT exercise burns the maximum number of fat-specific calories possible during a workout and generates a metabolic ‘ripple’ effect that continues to burn fat for hours after the gym. For health-conscious executives who find themselves pressed for time, The RBB Effect promises a high-end exercise experience that promotes effective and sustainable results. RBB has a growing community of over 30,000 highly engaged and loyal followers- What began as a big idea for a small fitness class operating out of a hired gym space is now a thriving in-studio experience and international online group fitness community that motivates, transforms, and improves the health of participants across the world. Founder Bek Strachan has proudly used her guidance and mentoring in both fitness and O p e n i n g L i n e s RAW BY BEK (RBB) FEATURES SCIENCE-BACKED HIIT-TO-THE-BEAT WORKOU HIGH-PERFORMANCE PROFESSIONALS For health-conscious executives who find themselves pressed for time, The RBB Effect promises a high-end exercise experience that promotes effective and sustainable results