Business View Oceania

36 BUSINESS VIEW OCEANIA VOLUME 4, ISSUE 12 AT A GLANCE INTERNET OF THINGS ALLIANCE AUSTRALIA (IOTAA) WHAT: An industry body representing IoT in Australia WHERE: Headquartered in New South Wales WEBSITE: www.iot.org.au W hat if there was a way for Australia to set itself up for an economic and competitive advantage on the world’s stage? Internet of Things Alliance Australia (IoTAA), the premier industry body in Australia representing Internet of Things, has the solution. Internet of Things is a system of interconnected computing devices that transfer data over a network without the need for human involvement. That data can be then used to help businesses, governments, and individuals to analyse their efforts and find ways to operate more efficiently and economically. “Our purpose is to accelerate the adoption of IoT for our economic and social benefit,” says IoTAA CEO Frank Zeichner. “This is our purpose, this is why we’re here.” IoTAA was incorporated as a standalone association in July 2016, following a study commissioned by the Communications Alliance, which Zeichner had completed with a colleague around the opportunity for Australia in Internet of Things. “The study came up with the observation that there was no industry grouping or government initiative that was there to help underpin our adoption of IoT,” he explains. “The biggest problem we saw was the issue across the